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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

New Breakfast Carts Sell More Dairy in Schools, Give Students More Dairy Choices
New Breakfast Carts Sell More Dairy in Schools, Give Students More Dairy Choices

During National School Breakfast Week, four New York schools and one New Jersey school each received a $7,000 breakfast cart through a grant from the PepsiCo Foundation and GENYOUth.

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Resources Available to PA Farmers to Meet Consumer Demand for Upgraded Conservation Practices
Resources Available to PA Farmers to Meet Consumer Demand for Upgraded Conservation Practices

Conservation assistance available for Pennsylvania farmers

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National School Breakfast Week Events Focus on Dairy to Increase Sales, Options for Students
National School Breakfast Week Events Focus on Dairy to Increase Sales, Options for Students

To recognize National School Breakfast Week, ADA North East is helping schools get more dairy included in school breakfasts through our Breakfast After the Bell program.

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High School Athletes Reach Peak Performance with Milk
High School Athletes Reach Peak Performance with Milk

Milk took to the courts and the mats at several high school winter sports championships — helping fuel hundreds of athletes.

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Checkoff Research Keeps Milk Powders Competitive Internationally, Grows Export Sales
Checkoff Research Keeps Milk Powders Competitive Internationally, Grows Export Sales

The U.S. has grown nonfat dry milk/skim milk powder (SMP) exports to between 25-30 percent of total SMP trade, up from 7 percent in 2000.

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Redesigning Retail Dairy Cases Creates Positive Shopping Experience, Increases Sales
Redesigning Retail Dairy Cases Creates Positive Shopping Experience, Increases Sales

The dairy aisle in the Shop ‘n Save in Heidelberg, Pa., got a makeover this week as part of ADA North East’s Dairy Aisle Reinvention program.

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ShopRite Dietitians Demonstrate Dairy to Inspire Product Sales
ShopRite Dietitians Demonstrate Dairy to Inspire Product Sales

ADA North East health professionals recently facilitated a webinar for 50 registered dietitians from ShopRite to provide how-to training for culinary.

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Space Equals Sales in Retail Dairy Aisles
Space Equals Sales in Retail Dairy Aisles

Increased shelf space for dairy products in retail stores’ refrigeration cases boosts dairy sales.

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New York State Dairy Royalty Selected to Raise Consumer Awareness, Confidence in Industry
New York State Dairy Royalty Selected to Raise Consumer Awareness, Confidence in Industry

Natalie Vernon from Wayne County named the 2020-2021 New York State Dairy Princess.

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Farmers at Pennsylvania Dairy Summit Learn Dairy Contributes Only 2% of U.S. Greenhouse Gases
Farmers at Pennsylvania Dairy Summit Learn Dairy Contributes Only 2% of U.S. Greenhouse Gases

Dr. Frank Mitloehner explained the relationship between animal agriculture and climate change at the Pennsylvania Dairy Summit.

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