Fuel Up to Play 60, the in-school nutrition and physical activity program launched by National Dairy Council, American Dairy Association North East and the National Football League, in collaboration with the United States Department of Agriculture, is helping to make wellness part of the game plan in nearly 73,000 schools across the country.

Fuel Up to Play 60 teaches students to fuel up with nutrient-rich foods like dairy, fruits, vegetables, whole grains and lean proteins and get 60 minutes of physical activity every day. These healthy habits are supported by National Football League role models and reinforced through point-earning activities, events and student leadership.

Join the Movement

Sign up to be a program advisor today!

Students – click here to visit the Student Zone App on desktop!

How it Works

An adult – often a teacher or wellness coordinator signs up as the Program Advisor for the school. Program Advisors then form a team of students to lead the way on healthy changes around school.

The program Playbook encourages the team to complete a project to increase healthy eating at school as well as increase physical activity. The Program Advisor enters information about steps taken and projects completed on the school’s Fuel Up to Play 60 dashboard.

Throughout the school year, there are opportunities to apply for funds to implement these projects at your school. You can find out more about funding opportunities here.

Schools are then eligible to earn prizes and students start seeing the results of their leadership and hard work. Everyone benefits from a healthier future!

Challenges and Contests

Contests keep students engaged and help your school earn extra prizes and recognition, including events featuring NFL player visits and more.

Find out about current contests, promotions and rewards available to schools in our region!

NFL Role Models

American Dairy Association North East is proud to partner with 7 NFL clubs: New York Giants, New York Jets, Buffalo Bills, Philadelphia Eagles, Pittsburgh Steelers, Baltimore Ravens and Washington Football Team to implement Fuel Up to Play 60.

Find out more about our NFL player ambassadors and how they support students in achieving healthy futures.

We are Here to Help

Our team is here to help you implement and succeed with Fuel Up to Play 60 – contact us with any questions!