Chocolate milk is the official beverage of the state championships for New York State Public High School Athletic Association, New York's Public Schools Athletic League, Pennsylvania Interscholastic Athletic Association, Maryland Public Secondary Schools Athletic Association, D.C. Interscholastic Athletic Association and New Jersey State Interscholastic Athletic Association.
Participating athletes in selected events receive chocolate milk, and event attendees are shown digital and print Refuel messaging along with public service announcements. Winter sports include wrestling, competitive cheer and spirit, swimming and diving, gymnastics, basketball, indoor track and field, skiing and ice hockey.
In total, each year ADA North East sponsors:
- 135 high school sports championships
- 50,000 athletes with chocolate milk for refueling
- Thousands of coaches and athletic directors with monthly sports nutrition information
- 13 championship events
- 4350 athletes
- 7,700 coaches receive monthly nutrition info
- 5 events
- 900 athletes
- 1,500 coaches receive monthly nutrition info
- 9 events
- 2,000 athletes
- 1,200 coaches receive monthly nutrition info
- 7 events
- 3,344 athletes
- 4,500 coaches receive monthly nutrition info
- 2 events
- 195 athletes (white milk only)
- 80 coaches receive monthly nutrition info
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.