Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during April:
NYS Dairy Ambassador Spotlighted on Spectrum News
NYS Dairy Ambassador Olivia Shawley was recently featured on Spectrum News, where she shared her passion for promoting dairy and connecting with consumers. The segment also included insights from ADA North East President Audrey Donahoe, highlighting the value of the ambassador program in telling dairy’s story.
Watch the Spectrum News Story
Dairy Earns $64K in Publicity at Museum Event
Dairy was part of the Museum of Science and Technology’s inaugural Earth Day Festival on April 19 in Syracuse, New York. Our dairy promotion at the event resulted in 50 media stories, generating over 1 million impressions and $64,000 in publicity value. The stories were covered by Spectrum News, WSTM TV NBC Syracuse, and WWTI TV ABC in Watertown.
Watch the Coverage on WSTM TV
Milk Donation Campaign Earns Local Media Coverage
Dairy farmer Jenna Lenhart of Dialed In Dairy helped shine a spotlight on the Fill A Glass With Hope® at Shoppers campaign during a feature story with WMAR TV in Baltimore. Additionally, our Public Relations team worked with the Maryland dairy princesses on custom press releases, and Maryland dairy princess Ella Fell and her mother Valerie were featured in the Frederick News-Post, helping boost awareness and support for milk donations to families in need.
Watch the Interview on WMAR TV
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: https://www.americandairy.com/about-us/news-coverage/