Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged for by ADA North East during July:
Fill A Glass With Hope®
Our public relations team secured publicity for Fill A Glass with Hope® events happening at retail. Independent grocer Gates Big M’s campaign was featured in Westside News. Dash’s Market’s check presentation was featured on WGRZ-BUF (NBC) four times.
Watch the Coverage: WGRZ WNY Food Bank to Buy More Milk with Donation
Summer Meals News Coverage
ADA North East’s public relations team continued with their promotion of the Summer Meals program across our region. They received publicity for events in Maryland, New York and Washington, D.C.:
Maryland
The Summer Meals program in Caroline County was featured by WNDT TV ABC in Salisbury, Maryland.
New York
Preview stories about Summer Meals in Buffalo ran on WKBW TV ABC Buffalo, WIVB TV CBS Buffalo and in Buffalo News.
Washington, D.C.
The Summer Meals kickoff in the capital city was featured in 9 news stories on WUSA TV CBS Washington DC, WTTG TV FOX Washington DC and WRC TV NBC Washington DC.
Watch the Coverage: WNDT USDA and No Kid Hungry provide free meals to the community
Chief Ice Cream Officers’ Road Trip
The latest episode of our CIOs’ weekly road trip episodes dropped on July 22. The CIOs were featured in an in-studio interview on FOX 5 Washington DC Live. The station used footage from the interview for an additional three stories on FOX 5 Washington DC news stories.
Watch the Coverage: FOX 5 Live DC Influencers Picked to be Chief Ice Cream Officers
Follow along with the CIO’s: Visit our Instagram
For more dairy news coverage generated around the region by our public relations team, visit: https://www.americandairy.com/about-us/news-coverage/.