Sharing dairy’s stories builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during July:
More Summer Meals Publicity
Maryland
Our Summer Meals event in Baltimore, Maryland, resulted in 13 news stories with an audience reach of 452,862 and publicity value of $56,769. Multiple stories aired on Baltimore’s WBAL-TV (NBC) and WJZ-TV (CBS).
Watch Coverage from WBAL-TV (NBC)
New York
Buffalo’s free Summer Meals program received strong media coverage, with 12 stories airing on Buffalo’s WKBW-TV (ABC) and WGRZ -TV (NBC). The coverage reached an audience of more than 258,665 and generated an estimated publicity value of $42,988. The PR team coordinated interviews with Ruth Conner, Director of Child Nutrition for Buffalo Public Schools, helping to spotlight access to nutritious meals throughout the summer. Spectrum News also featured a story on Buffalo’s Summer Meals program.
Watch Coverage from WKBW TV ABC Buffalo
In Western New York, the Clyde-Savannah Summer Meals program received media coverage with 5 stories airing on WROC-TV (CBS) Rochester featuring an interview with Donna Riviello, Food Service Director for Clyde-Savannah Central School District. Additional stories ran on Spectrum News, WHAM-TV (ABC) Rochester and Finger Lakes 1.
Watch Coverage from WROC TV CBS Rochester
Pennsylvania
In Armstrong, Pennsylvania, the Summer Meals program was featured in the Leader Times.
Read more: Leader Times
Dairy Protein Campaign Promotions
Chef Ronaldo Linares appeared on WCAU-TV (NBC) Philadelphia and Telemundo Washington, DC demonstrating protein rich recipes to fuel soccer fans. The news story also aired on WRC-NBC Washington, DC, and Telemundo New York City.
Watch the News Clip: WCAU-TV (NBC) Philadelphia
Protein cookbook author Toby Amidor’s appearance on Positively Philly aired on Philadelphia’s WPHL-TV.
Watch the News Clip: WPHL-TV Philadelphia
Local Dairy Farmer Promotes Ag Industry
Our Public Relations team coordinated an interview with dairy farmer Nate Chittenden (Dutch Hollow Farms) for a Spectrum News story that aired 44 times in the Albany, Syracuse, Rochester, and Buffalo markets on Growing the Next Generation of Ag Workers.
Watch the News Clip: Spectrum News
Are Cows Impacted by Daylight Saving?
Buffalo’s largest TV station contacted ADA North East for a dairy farmer spokesperson on how Daylight Saving Time affects cows, reinforcing our reputation as a trusted expert and go-to source for dairy stories. Former Dairy Ambassador Justin Mesch represented ADA North East in a WIVB-TV (CBS) segment that aired four times across WIVB and sister station WNLO.
Watch the News Clip: WIVB-TV (CBS)
National Ice Cream Day: “Cow to Cone” Story
ADA North East leveraged the opening of Trinity Valley’s new creamery on National Ice Cream Day to showcase dairy’s “cow to cone” story. We secured five TV news stories in the Binghamton market, including WIVT-TV (ABC), highlighting the farm’s journey from milk production to premium ice cream and positioning Trinity Valley as a local dairy destination.
Watch the News Clip: WIVT-TV (ABC)
Keep Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: