Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged for by ADA North East during June:

Fill A Glass With Hope®

 Our Public Relations team secured publicity for Fill A Glass with Hope® events happening at retail.


At Safeway, Public Relations coordinated a news story on WMAR TV ABC in Baltimore, Md.


Redner’s held two Kickoff events:

  • The June 1 event in Sinking Spring, Pa., was featured on WFMZ TV Allentown five times.
  • Our team was onsite for the Redner’s Kickoff in Lewes, Del., on June 8, for which the Cape Gazette featured a preview story as well as a story on the kickoff itself.


The Weis Markets Kickoff event on June 3 in Enola, Pa., was featured multiple times on WHTM TV ABC Harrisburg.

Price Chopper

News about Price Chopper’s kickoff events have been featured on CNY Central and WIVT TV ABC Binghamton, N.Y., and news is spreading across the state!

  • WUTR-TV ABC Utica interviewed ADANE board president Audrey Donahoe.
  • WICZ TV FOX Binghamton interviewed dairy farmer Terry Ives and ran an online story WICZ TV web story.
  • WNYT TV NBC Albany interviewed dairy farmer Val Lavine.
  • New York State Dairy Ambassador Evelyn Kersmanc was interviewed by WRGB TV CBS Albany.

Additional stories ran on WSTM TV NBC Syracuse, WIVT TV ABC Binghamton and NYVT Media Granville, N.Y.

 Watch the Interview: Audrey Donahoe on WUTR TV

Summer Meals News Coverage Blankets Major Pennsylvania Cities

ADA North East’s Public Relations team helped promote the following Summer Meals kickoff events in Pennsylvania and Maryland.

  • Philadelphia’s June 18 Kickoff event resulted in 17 news stories with a publicity value of $46,833 and 744,167 impressions!
  • Pittsburgh’s June 18 event generated 28 news stories with a publicity value of $30,670 and 616,798 impressions!
  • Baltimore’s Free Sumer Meals program kickoff was featured in 4 stories on WBAL TV NBC Baltimore and on the station’s website.

Watch the Coverage: Philadelphia Summer Meals Publicity

Chief Ice Cream Officer Announcement

 The Chief Ice Cream Officer was announced on ADA North East’s Instagram on June 18. The Philadelphia Inquirer featured the announcement. The Tribune News Service is syndicating the story making it available to hundreds of news outlets.

Stories about the announcement of the CIOs appeared online in the Morning Call (Allentown, Pa.), Daily Item (Sunbury, Pa.) and in print in the Morning Call (Allentown, Pa.), the Virginian-Pilot (Norfolk, Va.) and the Daily Press (Newport News, Va.).

The CIO weekly road trip episodes launched on July 1 (Visit our Instagram to follow along!).

Read More: Philadelphia Inquirer

ADA North East Sponsors Juneteenth Event

 On Saturday, June 15, ADA North East was on-site at Strong Museum in Rochester, N.Y., sponsoring a Juneteenth event that featured a recipe demo by chef Nada Mays, chef hat giveaways, Soulful Creations cookbook recipe cards, Cabot cheese samples and more! The museum opened its doors to 4,370 guests. WROC TV CBS Rochester featured a story on chef Nada Mays.

Watch the Coverage: WROC TV CBS Rochester

Checkoff Board Members in the News

ADA North East offers coaching to farmers to prepare for media interviews. Our Industry Relations team helped prepare ADA North East chair Audrey Donahoe for a radio “debate” regarding the health benefits of milk. We also prepared Pennsylvania Dairy Promotion Program chair Lolly Lesher for an interview on keeping cows cool in the summer.

Watch the Interview: Lolly Lesher on WFMZ TV

Dairy Diaries Series Update

Cornell Alumni Magazine featured a great article about dairy farmer Tyler Beck from Freeville, N.Y., and the Dairy Diary TV series where former “Saturday Night Live” star Vanessa Bayer learns what it takes to produce milk.

Read More: Cornell Alumni Magazine

For more dairy news coverage generated around the region by our Public Relations team, visit: