Sharing dairy’s stories builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during March:
School Breakfast Earns $400K in Media Value
Our National School Breakfast Week campaign, March 2-6, generated 62 news stories, reaching an estimated 2.2 million people and delivering nearly $400,000 in ad value. In addition to coverage in Albany, Buffalo, Pittsburgh and Philadelphia, our public relations team worked with youth programs staff to secure a segment on Baltimore’s WMAR-TV (ABC), featuring speakers from Baltimore County Public Schools and Maryland Hunger Solutions.
Watch the Segment: WMAR-TV (ABC) School Breakfast Gets a Boost
Dairy Ambassadors Drive Local Media Coverage
The New York State Dairy Ambassador competition continues to generate media interest. In addition to coverage received on WBNG-TV (CBS) Binghamton, WSTM-TV (NBC) Syracuse and WXHC.com in Cortland, news stories on the ambassadors were featured in the Salamanca Press and Cortland Standard. CNY Central featured a story on New York Associate Dairy Ambassador Christiana Borst.
Watch the Interview: CNY Central NYS’s newest Dairy Ambassadors will get a $1500 scholarship
Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our public relations team, visit: https://www.americandairy.com/about-us/news-coverage/.