Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during May:
Adopt a Cow Gains Statewide Exposure
Our public relations team great coverage on the Adopt a Cow program including a soundbite with PR team member Greg Szklany in a story by WSYR TV ABC Syracuse. Stations were also provided with b-roll resulting in over 80 stories on CNY Central, WBNG TV CBS Binghamton, WICZ TV FOX Binghamton, WIVT TV ABC Binghamton, WSTM TV NBC Syracuse and Spectrum News in Buffalo, Rochester and Albany.
Watch the WSYR TV ABC Syracuse
Fill a Glass with Hope® Campaigns Promoted
For the Fill a Glass with Hope® campaign with Shoppers Food, ADA North East teams worked with the Maryland dairy princess program and created custom press releases featuring princesses and their moms to support the campaign. Eastern Shore Dairy Princess Caroline Kimble and her mother, Julie Kimble, were featured in the Star Democrat, Easton, Md.
A press release announcing the campaign at Market 32/Price Chopper was distributed and highlighted in Schenectady’s Daily Gazette, as well as sister publications, the Register-Star and Daily Mail.
Read the article featuring the Kimbles: Star Democrat.
‘Refuel with Chocolate Milk’ Honors Six Student Athletes
ADA North East’s announcement of the six winners of the “Refuel with Chocolate Milk Athletes of the Year” were featured in Youth Runner Magazine and NJ.com.
Read the article: Youth Runner Magazine
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our public relations team, visit: https://www.americandairy.com/about-us/news-coverage/.