Sharing dairy’s stories builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during September:
Fill A Glass With Hope® Campaigns with Retail Partners
Ahead of Redner’s Markets Fill a Glass with Hope Campaign® kickoff event in Baltimore on 9/14, retail registered dietitian Meredith McGrath joined WMAR TV ABC Baltimore on 9/11 to spotlight the campaign and milk as an essential part of a healthy diet.
Over 25 stories have already resulted from a press release distributed in partnership with Market 32/Price Chopper on the success of their retail program, including on WNYT TV NBC Albany, WICZ TV FOX Binghamton, Spectrum News and the Daily Gazette, Schenectady.
During “September Giving Month,” press coverage spotlighted the success of the Fill a Glass with Hope Campaign® featuring Pennsylvania Dairy Princesses on WHTM TV ABC Harrisburg and in the Standard Journal, Milton.
Watch the segment with McGrath: WMAR TV ABC Baltimore
Back-to-School / Back-to-Breakfast with Dairy Campaigns
Our Back-to-School article 5 surprising ways dairy helps kids succeed in school, according to retail dietitians ran in nine Gannett news publications strategically chosen for their proximity to retailers currently participating in our campaign. Retail dietitians highlight the powerful role dairy plays in fueling kids’ success, sharing benefits and tips for making dairy a smart part of everyday meals.
For our Baltimore Back-to-Breakfast Event on September 9, WBAL TV NBC Baltimore captured the energy of the weeklong event at Dream Academy, spotlighting the powerful message that starting the day with a healthy breakfast sets students up for success.
The Pennsylvania Governor’s Breakfast Challenge event at Lincoln Financial Field was featured in My Chester County.
Read the article: My Chester County
Refueling Half Marathon Athletes
Ahead of the Rochester Half Marathon in New York State, registered dietitian and avid runner Stevie Lynn Smith joined Good Day Rochester Fox to promote the valuable role dairy and chocolate milk plays in fueling and refueling runners.
Watch the segment with Smith: Good Day Rochester Fox
Dairy Recipe Highlighted at Museum Event
ADA North East’s Hispanic Heritage Month collaboration with Strong National Museum of Play in Rochester, featuring Chef Ronaldo, generated significant visibility—with pre-event and day-of coverage on Spectrum News Rochester and WHEC TV NBC Rochester, a total of 30 stories. WIVB TV CBS Buffalo highlighted an interview and cooking demo with Chef Ronaldo, supported by a 30-second TV ad and digital advertising.
Watch the segment with Chef Ronaldo: Spectrum News Rochester
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: https://www.americandairy.com/about-us/news-coverage/.