ADA North East’s “Powered by Chocolate Milk” campaign sponsored an eSports tournament at Penn State, the 2023 Nittany Invitational. Seven colleges and 65 competitors powered up with chocolate milk from the university’s creamery during the two-day event.

“Powered by Chocolate Milk” is ADA North East’s new campaign designed to promote chocolate milk to Gen Z consumers. We are partnering with six college eSports teams in our region that are members of the National Association of Collegiate eSports – University of Buffalo, Utica University, University of Pittsburgh at Greensburg, Robert Morris University, DeSales University and Lackawanna College.

The tournament was also livestreamed on Twitch where chocolate milk messaging and shoutout were a regular part of the broadcast.

Each competitor received “Powered by Chocolate Milk” branded swag including a portable power bank, drawstring bag, and a laptop sticker.

Importantly, no violent or mature-rated video games are part of the sponsorships, and each school’s eSports program will promote chocolate milk in a variety of ways.

Learn more about the program here: