In 23 Shoppers Food & Pharmacy stores, dairy farmer Matt Hoff from Coldsprings Farm, New Windsor, Md., will be featured in in-store videos.
In 133 Price Chopper stores, ADA North East president and dairy farmer Audrey Donahoe from Atrass Farm, Clayville, N.Y., will participate in a live Q&A session on Facebook.
In 202 Weis Markets’s stores, consumers will hear a public service announcement from dairy farmer Amanda Condo of Paul R. Dotterer and Sons Dairy, Mill Hall, Pa.
Fill a Glass of Hope was initiated in 2015 by Pennsylvania dairy farmers in partnership ADA North East, PA Dairymen’s Association and Feeding America. More than 21 million servings of milk have been distributed in Pennsylvania, and ADA North East expanded the program into New York in last year.
The Great American Milk Drive is a Milk Processor Education Program (MilkPEP) campaign that ADA North East supports locally in Safeway retail stores. Last year, the partnership with Safeway stores in the District of Columbia, Maryland, Virginia and Delaware raised $381,926 to get 96,000 gallons of milk to local families.
The Great American Milk Drive campaign will be held in 113 Safeway stores, and dairy farmer Shelby Green of Coldsprings Farm, New Windsor, Md., will join a National Football League player next week to celebrate the event at the Safeway store in Washington D.C.