Brett Reinford of Reinford Farms, Mifflintown, Pa., represented all dairy farmers today – Hunger Action Day – as Weis Markets announced $125,000 in donations was collected to support Fill a Glass with Hope® during National Dairy Month in June.
“I’m proud to represent my fellow dairy farmers to highlight the importance of Fill a Glass with Hope,” said Reinford. “This campaign showcases our dedication for producing wholesome, nutritious milk, and also for ensuring it is accessible to all families in our communities.”
ADA North East partnered with the retailer, along with Pennsylvania Dairymen’s Association and Feeding Pennsylvania in June through an in-store fundraising campaign that garnered $100,000. An additional $25,000 was donated by dairy vendors Kraft-Heinz, Lactalis and Upfield. The donation will be divided among 13 food banks in seven states to purchase milk at a reduced price to distribute to families in need.
Because milk is one of the most requested foods at food banks, but the least donated because of its perishability, Pennsylvania dairy farmers helped initiate Fill a Glass with Hope in 2015. ADA North East joined forces with the Pennsylvania Dairymen’s Association and Feeding Pennsylvania, and more than 27 million servings of milk have been distributed through charitable food networks.