What better way to celebrate National Agriculture Week 2022 than with a visit to a dairy farm. Emily Lampa, host of WKBW’s (ABC) morning show AM Buffalo, visited Phillips Family Farm in North Collins, New York. She spent time with farm owners, Dave and Anne Phillips, to show the story of milk’s journey, from farm to table, for the station’s recurring segment “Working It.”
As part of our overall strategy, ADA North East develops opportunities to broadly share dairy farmers’ stories with consumers. Early results showed the series generated 35,941 television impressions, with a potential online reach of 2.6 million.