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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Reaching Hispanic Consumers Key to Increasing Dairy Sales in the Northeast U.S.
Reaching Hispanic Consumers Key to Increasing Dairy Sales in the Northeast U.S.

With Hispanic consumers representing 13% of milk sales, 13% of ...

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Local Dairy Farmers ‘Keep Cows Cool’ in Media Stories
Local Dairy Farmers ‘Keep Cows Cool’ in Media Stories

Recent hot weather has meant increased exposure for dairy farmers ...

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Shifts in Milk Sales Driven by COVID Effects Five Main Sales Channels
Shifts in Milk Sales Driven by COVID Effects Five Main Sales Channels

According to a recent report about shifts in milk sales ...

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Three New York Dairy Farms Host Tours to Build Trust with Environmental Community
Three New York Dairy Farms Host Tours to Build Trust with Environmental Community
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‘Team Milk’ Member English Gardner Set to Compete in Relay Race in the Olympic Games
‘Team Milk’ Member English Gardner Set to Compete in Relay Race in the Olympic Games

English Gardner, U.S. Olympic Gold Medalist in track and field, ...

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Renown Health Professional Defends Dairy in the News, Says ‘Dairy Foods are Safe, Natural, Accessible and Affordable’
Renown Health Professional Defends Dairy in the News, Says ‘Dairy Foods are Safe, Natural, Accessible and Affordable’

Thanks to ADA North East’s long-term relationship with Dr. Keith ...

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Pennsylvania Dairy Promoters Receive Checkoff Updates to Share at Grassroots Level
Pennsylvania Dairy Promoters Receive Checkoff Updates to Share at Grassroots Level

ADA North East recently provided 38 Pennsylvania county dairy princesses ...

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Dairy Aisle ‘Makeovers’ Improve Consumers’ Shopping Experience, Boost Sales
Dairy Aisle ‘Makeovers’ Improve Consumers’ Shopping Experience, Boost Sales
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New York City Kids Enjoy Fresh, Cold Milk with Summer Meals
New York City Kids Enjoy Fresh, Cold Milk with Summer Meals
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Registered Dietitian Promotes Whole Milk as Part of a Healthy Eating Plan
Registered Dietitian Promotes Whole Milk as Part of a Healthy Eating Plan

Can whole milk be part of a healthy eating plan? ...

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