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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

The Ballots are in! Nearly 4,000 Votes Cast to Select Celebrity Milkshake Winner
The Ballots are in! Nearly 4,000 Votes Cast to Select Celebrity Milkshake Winner

The contest winner was chosen from among six media teams

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58th New York Dairy Princess Pageant Set — Virtual Viewing will be Available
58th New York Dairy Princess Pageant Set — Virtual Viewing will be Available

Thirteen county dairy princesses will vie for the title of New York State Dairy Princess on February 16.

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Two Pennsylvania Dairy Families Featured in New Acme Retail Campaign
Two Pennsylvania Dairy Families Featured in New Acme Retail Campaign

The Bitler and Gehringer families can now be seen in the dairy case at 18 Acme stores

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Dairy Checkoff Programs to be Featured During Virtual Dairy Summit
Dairy Checkoff Programs to be Featured During Virtual Dairy Summit

Register for the Pennsylvania Dairy Summit being held virtually February 8-11.

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Dairy Everywhere – Cross Merchandizing in Retail Stores can Generate Up to 7% Lift in Sales
Dairy Everywhere – Cross Merchandizing in Retail Stores can Generate Up to 7% Lift in Sales

Pairing dairy with other merchandise helps boost dairy sales

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Corfu, N.Y., Dairy Farmer Promotes ‘National Milk Day’ on Live Television
Corfu, N.Y., Dairy Farmer Promotes ‘National Milk Day’ on Live Television

Dairy farmer Kelly Reynolds and Registered Dietitian Michelle Barber participate in TV segments that celebrate National Milk Day

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Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales
Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales

School milk sales increase during pandemic

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Dairy Takes the Stage During Virtual Pennsylvania Farm Show
Dairy Takes the Stage During Virtual Pennsylvania Farm Show

Dairy to remain key focus during the January 9-16 Virtual Pennsylvania Farm Show

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New York Dairy Farmers Provide Milk, Food to 500 Families in One Hour
New York Dairy Farmers Provide Milk, Food to 500 Families in One Hour

Dairy farmers Lisa Porter, Peggy Murray and Todd Hyman help distribute milk and food to families in Watertown, N.Y.

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Pennsylvania Dairy Promotion Program Announces College Scholarship
Pennsylvania Dairy Promotion Program Announces College Scholarship

Applications Due December 14 for $3,000 Scholarship

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