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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

‘The Best Defense is a Good Offense’ to Address Online Misinformation about the Dairy Industry
‘The Best Defense is a Good Offense’ to Address Online Misinformation about the Dairy Industry

Tips for combatting negative commentary about the dairy industry

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14,505 Live Viewers Learned First-Hand About Modern Dairy Farming Practices During Virtual Farm Tours
14,505 Live Viewers Learned First-Hand About Modern Dairy Farming Practices During Virtual Farm Tours

Altogether, 14,505 students, teachers and parents tuned in live to hear from three local dairy farmers during the Virtual Farm Tours

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Pre-Tour Media Builds Hype Around this Week’s Virtual Farm Tours — First Tour Already Grabs Nearly 11,700 Live Viewers
Pre-Tour Media Builds Hype Around this Week’s Virtual Farm Tours — First Tour Already Grabs Nearly 11,700 Live Viewers

Virtual Farm Tour host/dairy farmer Stacey Copenhaver featured on several media stations

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School Nutrition Professionals Virtually Visit New York Dairy Farm to Learn How the Milk they Serve is Produced
School Nutrition Professionals Virtually Visit New York Dairy Farm to Learn How the Milk they Serve is Produced

Dairy farmer Sarah Colby of Colby Homestead Farm hosts a live virtual farm tour for more than 100 school nutrition professionals from Monroe County, N.Y.

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Largest Districts’ Nutrition Directors Get ‘Schooled’ on How to Keep Dairy in Student Meals
Largest Districts’ Nutrition Directors Get ‘Schooled’ on How to Keep Dairy in Student Meals

School Nutrition Forum focuses on keeping dairy in student meals

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Schuylerville, N.Y. Farmers Host Virtual Farm Tour with Human Nutrition Experts, Build Trust in Dairy
Schuylerville, N.Y. Farmers Host Virtual Farm Tour with Human Nutrition Experts, Build Trust in Dairy

New York dairy farmers host virtual farm tour for the New York State Academy of Nutrition and Dietetics annual meeting

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Lancaster County, Pa., Weis Store Dairy Case Gets a New Look
Lancaster County, Pa., Weis Store Dairy Case Gets a New Look

New signage in the dairy case helps contribute to the national growth of all dairy sales

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‘Waste Not, Want Not’ — Nutrition Professionals Help Consumers Decrease Food Waste During Earth Month
‘Waste Not, Want Not’ — Nutrition Professionals Help Consumers Decrease Food Waste During Earth Month

Food waste prevention tips from dietitians

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Next Generation Pennsylvania Dairy Farmers, New York Dairy Farmer and Two Dairy Princesses Help Distribute 2,300 Boxes of Milk, Dairy Foods
Next Generation Pennsylvania Dairy Farmers, New York Dairy Farmer and Two Dairy Princesses Help Distribute 2,300 Boxes of Milk, Dairy Foods

Over 2,300 gallons of milk plus dairy foods distributed by dairy farmers, dairy princesses to families in New York and Pennsylvania

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Feeding Families — Local Farmers Continue to Support Local Communities with Milk Drives
Feeding Families — Local Farmers Continue to Support Local Communities with Milk Drives

Dairy farmers joined other community organizations for a food distribution event in Madrid, New York

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