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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

600 New York High School Football Coaches Urged to Refuel Athletes with Chocolate Milk
600 New York High School Football Coaches Urged to Refuel Athletes with Chocolate Milk

The science behind why high-endurance athletes should “Refuel with Chocolate Milkâ€_x009d_ was presented during the New York State High School Football Coaches Association Clinic.

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Farm Tour Opens Environmentalists’ Eyes to Dairy Industry
Farm Tour Opens Environmentalists’ Eyes to Dairy Industry

More than 600 formal and non-formal educators attended the MAEOE conference, making it the largest state-wide environmental education conference in the nation..

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New York Dairy Farmer Promotes Dairy Industry to 2 Million Viewers on National Fox News
New York Dairy Farmer Promotes Dairy Industry to 2 Million Viewers on National Fox News

Dutch Hollow Farm’s Nate Chittenden of Schodack Landing, N.Y., promoted the dairy industry live on Fox News’ “The Ingraham Angleâ€_x009d_

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Dairy Highlighted in 766 Retail Stores in the Northeast
Dairy Highlighted in 766 Retail Stores in the Northeast

Throughout ADA North East’s six-state region, 184 stores participated in the Dairy Aisle Reinvention program in 2019.

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Family Physicians Learn Importance of Dairy to Share with Patients
Family Physicians Learn Importance of Dairy to Share with Patients

More than 300 family physicians learned about the important role of dairy in consumers’ diets.

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More Students Consuming Milk, Cheese and Yogurt in New York Schools — Sales Increase!
More Students Consuming Milk, Cheese and Yogurt in New York Schools — Sales Increase!

By the end of 2019, an additional 101,065 New York students were served breakfast, which is an estimated additional 75,798 half-pints served daily, and 40,741 pounds of milk per day.

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More Students Consuming Milk, Cheese and Yogurt in Schools — Sales Increase!
More Students Consuming Milk, Cheese and Yogurt in Schools — Sales Increase!

An additional 243,813 students were served breakfast in our region in 2019 thanks to ADA North East’s daily Breakfast After the Bell program

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New York Dairy Princess Pageant Set for February 18
New York Dairy Princess Pageant Set for February 18

The 57th annual New York State Dairy Princess Coronation is set for Tuesday, Feb. 18

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Undeniably Dairy Shake-Off, Butter Sculpture Deconstruction Wrap Up PA Farm Show
Undeniably Dairy Shake-Off, Butter Sculpture Deconstruction Wrap Up PA Farm Show

ADA North East wrapped up an action-packed week where dairy took center stage.

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Calving Corner Reaches Thousands of Consumers with Live, Social Media Outreach
Calving Corner Reaches Thousands of Consumers with Live, Social Media Outreach

The live dairy cattle birthing center at the 2020 Pennsylvania Farm Show is reaching thousands of consumers in person and through social media with positive messages about dairy production.

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