Social Media Campaigns
We want you to join our campaigns! Use our badges, photos, and captions on your social media pages to help build confidence with consumers. You can download, copy, and share any of the resources below – just be sure to use the hashtag #moovethemessage when you post on your preferred platform. Also, feel free to add your farm’s unique facts or use your own photos with our pre-made captions.
Click the anchor link below to see assets for a specific campaign.
Environmental Content Ideas
Suggested Caption: New year, new sustainable choices! Choosing dairy is an easy way to up your environmental sustainability game. Did you know that dairy farms use practices to promote soil health and protect water quality? Learn more about how dairy farms are protecting soil quality every day. #SustainableDairy #NewYearNewYou #ProgressNotPerfection
URL: https://www.americandairy.com/dairy-diary/dairy-farmers-as-environmental-stewards/
Video: https://dairyspot.box.com/s/czibfqbrs459184ygmdcdr4trfw5u9n4
Suggested Caption: Brrr, it’s cold out there! Just like us, cows need extra care in the winter. Many dairy farms use innovative technology to keep their barns warm and cozy while minimizing energy consumption. #SustainableDairy #WinterCare #FarmersLuvtheEarth2
URL: http://americandairy.com/dairy-diary/keeping-cows-cozy-in-winter/
Image: https://dairyspot.box.com/s/4c899rnrz7vq70hybhiaf7cvvb49s3qt
Suggested Caption: Show your love for the planet this Valentine’s Day by choosing dairy products. Dairy farmers are committed to reducing their environmental impact through practices in the barn all the way to the fields! #LoveOurPlanet #SustainableDairy #FarmersLuvtheEarth2
URL: https://www.americandairy.com/dairy-diary/7-ways-to-be-sustainable-like-a-dairy-farmer/
Image: https://dairyspot.box.com/s/tbq7byj5r6y55jzjzudy4bb4ouon3jne
Suggested Caption: Did you know that some dairy farms use anaerobic digesters to convert manure into renewable energy? This process helps reduce greenhouse gas emissions and creates a sustainable source of energy. #DairyInnovation #RenewableEnergy
Video: https://dairyspot.box.com/s/11789dvgny9fzlefjn53yfcnww8ue17b
Suggested Caption: “Feeling lucky? You will when you choose dairy products! Dairy farmers are lucky to work with skilled cow nutritionists to implement practices like precision feeding to reduce waste and minimize their environmental impact. #SustainableDairy #StPatricksDay #CowsRSuperheroes”
URL: https://www.americandairy.com/dairy-diary/what-do-dairy-cows-eat/
Video: https://dairyspot.box.com/s/o11s6hdso1h66elrc8wwbf2xno52jdmm
Suggested Captions: Spring has sprung! Spring embraces new life, and on the farm there is new life almost everyday. Each cow has one calf per year which allows her to sustainably produce milk while also staying healthy and strong for years to come. The female calves or heifer calves are raised and become the next generation of cows. #SpringRenewal #SustainableDairy #CowsRSuperheroes
Video: https://dairyspot.box.com/s/w6r6f9oxytuypvlvkwsyxptwozqsx0me
Suggested Caption: Celebrate Earth Day by supporting dairy farms Many farms are committed to reducing their carbon footprint through practices like energy conservation and manure management. #EarthDay #SustainableDairy
URL: https://www.americandairy.com/pressrelease/every-day-is-earth-day-on-northeast-dairy-farms/
Video: https://dairyspot.box.com/s/5qpe3ndbsyb7z967m8kr6udsrfbd5kfa
Suggested Caption: Did you know that many dairy farms plant trees to help sequester carbon, improve air quality, and improve water quality? Trees also provide shade for cows and help reduce heat stress. #SustainableDairy #TreePlanting
URL: https://www.americandairy.com/dairy-diary/trees-planted-on-dairy-farm-keep-local-waters-clean/
Video: https://dairyspot.box.com/s/9b1xh7h9l61dtl3amcfjqvxxzy2nk6t2
Suggested Caption: Many farmers are committed to protecting waterways through the use of riparian buffers. Simply put, farmers plant trees and other vegetation alongside streams and creeks to create a buffer between the land and the waterway. This helps provide shade and habitat for wildlife and reduce nutrient and sediment runoff into the stream. #EnvironmentalSustainableDairy #Biodiversity
URL: https://www.americandairy.com/sustainability/riparian-buffers/
Photo: https://dairyspot.app.box.com/s/uoyndch90y1jwjb0w3tbx9z0avxo8z03
Suggested Caption: Summertime means hot weather, but dairy farmers have ways to keep their cows cool and comfortable. Many farms use fans, sprinklers, and shade to help cows beat the heat. #SummerComfort #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/7-ways-dairy-farmers-help-cows-beat-the-heat/
Video: https://dairyspot.app.box.com/s/59rcsq2pfbedlxoazc4gumwjr699tu4y
Suggested Caption: Did you know that most dairy farms grow their own feed like the hay shown here, for their cows? This helps reduce transportation costs and emissions while ensuring quality nutrition for the herd. #SustainableDairy #LocalFeed
URL: https://www.americandairy.com/dairy-diary/what-do-dairy-cows-eat/
Photo: https://dairyspot.app.box.com/s/q7myaze81vkkui3ha692gvrhapnpc9t3
Suggested Caption: Did you know that milk is local AND fresh? Milk usually makes it from the farm to the grocery store within 48 hours on trucks just like the one shown here. By choosing dairy you can help reduce food miles and emissions. #FarmersMarket #SustainableDairy
URL: https://www.americandairy.com/dairy-farms/milks-farm-to-table-journey/
Photo: https://dairyspot.app.box.com/s/7sr21e0p2sivw7riievkzr1dmws3ldtx
Suggested Caption: Enjoying these long summer days? So are the cows! Many dairy farmers focus on cow comfort by giving cows as much free choice during their day as possible. This can include up to 14 hours of resting or sleepingjust like the cows shown here! Comfortable cows produce high quality milk efficiently, making a cow comfort a top priority for farmers. #SustainableDairy
Photo: https://dairyspot.app.box.com/s/17t0wx37ggphwy21vcul3z5cl7tn0kmt
Suggested Caption: On Labor Day, we thank the hardworking dairy farmers who provide us with nutritious and sustainable dairy products. In the US, 94% dairy farms are family-owned and operated, with a deep commitment to caring for their animals and the environment. #LaborDay #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/dairy-farmers-commitment-to-sustainable-farming/
Photo: https://dairyspot.app.box.com/s/7u6v83o6pi0gah041zzx8tqf4u50rusj
Suggested Caption: As the leaves begin to change, dairy farmers are busy preparing for the winter months. Many farmers are harvesting crops and storing feed to ensure their cows have a healthy and sustainable diet year-round. Most farms grow a portion of their cows’ diets right there on the farm reducing transportation emissions. #FallHarvest #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/sustainable-sunsets-meaningful-harvests/
Photo: https://dairyspot.app.box.com/s/90w1y1zocojc03vxw4jd3rfx68540hu4
Suggested Caption: Happy Halloween! Did you know that some dairy farms make custom recipes for their cows? They include many different ingredients that are nutrient dense to keep cows healthy and thriving.Those ingredients are added to a giant blender called a mizer wagon, like the one shown here. So while you might enjoy sugary candy on this holiday, the cows are sticking to their healthy meals. #HalloweenTreats #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/cows-upcycle-candy-meals-into-nutritious-milk/
Photo: https://dairyspot.app.box.com/s/mpbyphmc65lulskij2hovazd9k2axjtg
Suggested Caption: Dairy farmers are experts at recycling! Farmers use manure as a natural fertilizer for their crops, reducing the need for synthetic fertilizers while replenishing important nutrients in soils after the crops have been harvested. Here we see a farmer heading out ot spread manure in their fields and replenish those nutrients. #SustainableDairy #NutrientRecycling
URL: https://www.americandairy.com/sustainability/manure-management/
Photo: https://dairyspot.app.box.com/s/080rt1ugxpyvx5s5qcpuzvzy8qdtwkwc
Suggested Caption: This Thanksgiving, give thanks for the dairy farmers who work hard to provide us with milk that has 13 essential nutrients! Dairy foods provide about 18% of the protein, 54% of the calcium, and 56% of the vitamin D in American diets while dairy farms continue to focus on implementing environmentally sustainable practices across their farms. #Thanksgiving #SustainableDairy
URL: https://www.americandairy.com/sustainable-nutrition/
Photo: https://dairyspot.app.box.com/s/h8flkjylwa1957mu4vmnztnu4vqr4kb7
Suggested Caption: As the weather gets colder, dairy farmers are focused on keeping their cows warm and comfortable. The cow shown here is resting a climate controlled barn, on her very own bed! Many farms use innovative technology to monitor barn conditions and ensure optimal cow health. A healthy cow is a productive cow that turns sustainable resources into a nutrient dense food product! #CowComfort #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/technology-helps-farmers-farm-efficiently/
Photo: https://dairyspot.app.box.com/s/d1g21jjb8n3qwq32z25pqv6rv537ybgd
Suggested Caption: Wishing you a Holiday Season filled with joy and dairy products! You can feel good enjoying your favorite Holi-DAIRY products knowing that dairy farms are committed to reducing their environmental impact through practices like energy and water conservation. #winter #SustainableDairy
URL: https://www.americandairy.com/dairy-diary/how-to-upcycle-dairy-in-the-kitchen/
Photo: https://dairyspot.app.box.com/s/buc8oiiqwx2kurhmoczopfpblmvfjauc
Suggested Caption: Winter wonderland on the dairy farm! Despite the snow and cold, cows and calves actually prefer cooler temperatures as they produce body heat when they digest their food. Cows use their powerful digestive system to convert feeds that that humans can’t digest- like grass and corn stalks- into nutritious food to fuel our everyday. While calves are still developing their digestive system, we give them a little extra warmth through soft bedding and calf jackets! #WinterDairy #SustainableDairy
Photo: https://dairyspot.app.box.com/s/uw4axsx5xn2pzenr8ey006oeki939vls
Suggested Caption: Ever wonder how we keep our farms so green? Many farms use innovative manure management systems here in the North East. These systems, like the one shown here not only provide valuable storage for manure that provides nutrients for our crops, reducing the need for commercial fertilizers, but also help us capture biogas, which can be used to generate natural gas or electricity! It’s a win-win for our cows and the environment. 🐄🌱 #DairySustainability #ProtectingOurPlanet
Photo: https://dairyspot.app.box.com/s/sm2v5pthl4grj0fcyyr9c5pgtftynp9d
Suggested Caption: Did you know healthy soil is key to a sustainable farm? Farmers focus on practices like no-till farming and cover cropping. This helps improve soil health, prevent erosion, and increase carbon sequestration. Strong soil means healthy crops to feed our cows! 🚜🌾 #SustainableFarming #HealthySoilHealthyPlanet
Photo: https://dairyspot.app.box.com/s/4d5zufzew6wjpc21vr7g93twosox17qy
Suggested Caption: Water is a precious resource, and we take its conservation seriously on our dairy farm. We implement strategies to recycle water used in our milking parlors and cool our milk. Here you can see milking equipment being washed by water that can be recycled on the farm. By carefully managing our water usage, we’re working to protect this vital resource for our community and future generations.💧🥛 #WaterConservation #EnvironmentalStewards
Photo: https://dairyspot.app.box.com/s/6o97imimup5d1g4vdoi1m8yzmqq113k2
Suggested Caption: Technology is a huge part of dairy farming! Farmers are using advanced systems to monitor our cows’ health and well-being. The collar you see here on this cow helps farmers ensure that their cows are getting the food and rest they need while tracking things like steps too. These tools help make farm operations more precise and efficient wiht how they feed and care for their animals. It’s a great example of how we use innovation to conserve resources every single day. 💻💧 #DairyTechnology #SustainableFarming
Photo: https://dairyspot.app.box.com/s/1tnk7txp5g7xvwi4sxtgtg6b9240olh7
Virtual Farm Tours
Suggested Captions:
- Bring the farm to the classroom with a Virtual Farm Tour for an inside look at dairy farming. Watch it LIVE and have both your, and your students’ questions answered during the virtual tour! Register for the FREE tour today.
- Want to showcase how food is produced in your classroom? Register for a Virtual Farmer Tour to meet curriculum standards while getting exclusive access to a local farm.
- From food production to farm technology, our LIVE Virtual Farm Tours are engaging and fun for students of all ages. Register for a FREE tour today
- Go behind the scenes of a real local farm all while meeting your curriculum standards! Register your classroom to join one of our FREE Virtual Farm Tours.
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Suggested Captions:
- Meet curriculum standards while seeing behind the scenes of a real local farm! Have your classroom register to join @AmericanDairyNE’s Virtual Farm Tour here:
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Suggested Captions:
- Want to showcase how food is produced in your classroom? Register for @AmericanDairyNE Virtual Farmer Tour to tour to meet curriculum standards while getting exclusive access to a local farm.
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Suggested Captions:
- Bring the farm to the classroom with @AmericanDairyNE’s Virtual Farm Tour for an inside look at dairy farming from caring for animal to caring for the land. See it all LIVE, and get your questions answered! Register today
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Suggested Captions:
- Virtual Farm Tours for ALL GRADE LEVELS! From science deep dives for older students to engaging fun on the farm for young learners- our tours meet curriculum standards and transport you to a local farm. Register today!
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Pasteurization
Suggested Captions
Refuel with Chocolate Milk
June Dairy Month
Suggested Captions:
- Dairy farmers work hard every day to care for their cows and produce high-quality milk. This June Dairy Month, celebrate their dedication and commitment to bringing dairy to our tables! #MooveTheMessage #JuneDairyMonth #Undeniablydairy #DairyFarmers #ThankAFarmer
- Many dairy farms are family-owned businesses passed down through generations. This June Dairy Month, celebrate the hard work and dedication of dairy farm families! #MooveTheMessage #JuneDairyMonth #Undeniablydairy #FamilyFarms
- Dairy farmers are leading the way in environmental sustainability! We’re dedicated to continuous improvement—reducing greenhouse gas emissions, conserving and protecting water, and boosting energy efficiency. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We live on or near the land we farm, so we understand firsthand how vital it is to care for our environment. Protecting natural resources isn’t just work for us, it’s personal. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- Did you know? Real dairy delivers on essential nutrients at an affordable cost! While there are a wide variety of choices in the dairy case at the grocery store, none deliver the essential nutrients found in cow’s (dairy) milk. Cow’s milk gives you the biggest nutrition boost for your buck! Check out a full comparison of your choices here- https://www.americandairy.com/dairy-diary/score-with-your-dairy-pour/ #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We’re proud to team up with environmental groups and agriculture experts! Sharing knowledge and resources helps us grow smarter, leading to healthier farms, ecosystems, and communities. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We celebrate dairy during the month of June, but as farmers we celebrate our cows year-round by focusing on top-notch care 365 days a year! We use advanced technology and science-based management practices to ensure our herd is healthy and content every single day. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- Modern dairy farms use advanced milking technologies to ensure the comfort and well-being of the cows while producing high-quality milk. This June Dairy Month, learn more about the innovative practices on dairy farms! #MooveTheMessage #JuneDairyMonth#Undeniablydairy #DairyTechnology #MilkingTime
- Did you know? Dairy farms are family-owned businesses in most cases! This June Dairy Month, support your local dairy farmers and enjoy the delicious and nutritious dairy products they produce. #MooveTheMessage #JuneDairyMonth#Undeniablydairy #FamilyFarms
- Milk is an excellent source of calcium and vitamin D, essential nutrients for strong bones and a healthy body. Celebrate June Dairy Month by incorporating more milk into your diet! #MooveTheMessage #JuneDairyMonth#Undeniablydairy
Logos and Printable Handouts
Virtual Consumer Communications Trainings
Want to make your next open farm event EVEN BETTER?
We know the goal is to have consumers walk away feeling good about purchasing your dairy products- the way to accomplish this is to build trust through transparency. We have learned that to build that trust, consumers retain and respond best to consistent messaging that is repeated multiple times.
Now you can get all your volunteers sharing unified consistent messages across your event by using our Virtual Consumer Communications Trainings! These videos are short, to the point, and applicable for any farm or event in our region. You can send these to your volunteers for a refresher or the first time to help ensure consistent and effective consumer interactions throughout your day.
Sign up below to get full access to all of our training videos, then you are open to share with your volunteers by simply copying and pasting a link.