Social Media Campaigns
We want you to join our campaigns! Use our badges, photos, and captions on your social media pages to help build confidence with consumers. You can download, copy, and share any of the resources below – just be sure to use the hashtag #moovethemeesage when you post on your preferred platform. Also, feel free to add your farm’s unique facts or use your own photos with our pre-made captions.
Click the anchor link below to see assets for a specific campaign.
Environmental Content Ideas
Suggested Caption: New year, new sustainable choices! Choosing dairy is an easy way to up your environmental sustainability game. Did you know that dairy farms use practices to promote soil health and protect water quality? Learn more about how dairy farms are protecting soil quality every day. #SustainableDairy #NewYearNewYou #ProgressNotPerfection
URL: https://www.americandairy.com/dairy-diary/dairy-farmers-as-environmental-stewards/
Video: https://dairyspot.box.com/s/czibfqbrs459184ygmdcdr4trfw5u9n4
Suggested Caption: Brrr, it’s cold out there! Just like us, cows need extra care in the winter. Many dairy farms use innovative technology to keep their barns warm and cozy while minimizing energy consumption. #SustainableDairy #WinterCare #FarmersLuvtheEarth2
URL: http://americandairy.com/dairy-diary/keeping-cows-cozy-in-winter/
Image: https://dairyspot.box.com/s/4c899rnrz7vq70hybhiaf7cvvb49s3qt
Suggested Caption: Show your love for the planet this Valentine’s Day by choosing dairy products. Dairy farmers are committed to reducing their environmental impact through practices in the barn all the way to the fields! #LoveOurPlanet #SustainableDairy #FarmersLuvtheEarth2
URL: https://www.americandairy.com/dairy-diary/7-ways-to-be-sustainable-like-a-dairy-farmer/
Image: https://dairyspot.box.com/s/tbq7byj5r6y55jzjzudy4bb4ouon3jne
Suggested Caption: Did you know that some dairy farms use anaerobic digesters to convert manure into renewable energy? This process helps reduce greenhouse gas emissions and creates a sustainable source of energy. #DairyInnovation #RenewableEnergy
Video: https://dairyspot.box.com/s/11789dvgny9fzlefjn53yfcnww8ue17b
Suggested Caption: “Feeling lucky? You will when you choose dairy products! Dairy farmers are lucky to work with skilled cow nutritionists to implement practices like precision feeding to reduce waste and minimize their environmental impact. #SustainableDairy #StPatricksDay #CowsRSuperheroes”
URL: https://www.americandairy.com/dairy-diary/what-do-dairy-cows-eat/
Video: https://dairyspot.box.com/s/o11s6hdso1h66elrc8wwbf2xno52jdmm
Suggested Captions: Spring has sprung! Spring embraces new life, and on the farm there is new life almost everyday. Each cow has one calf per year which allows her to sustainably produce milk while also staying healthy and strong for years to come. The female calves or heifer calves are raised and become the next generation of cows. #SpringRenewal #SustainableDairy #CowsRSuperheroes
Video: https://dairyspot.box.com/s/w6r6f9oxytuypvlvkwsyxptwozqsx0me
Suggested Caption: Celebrate Earth Day by supporting dairy farms Many farms are committed to reducing their carbon footprint through practices like energy conservation and manure management. #EarthDay #SustainableDairy
URL: https://www.americandairy.com/pressrelease/every-day-is-earth-day-on-northeast-dairy-farms/
Video: https://dairyspot.box.com/s/5qpe3ndbsyb7z967m8kr6udsrfbd5kfa
Suggested Caption: Did you know that many dairy farms plant trees to help sequester carbon, improve air quality, and improve water quality? Trees also provide shade for cows and help reduce heat stress. #SustainableDairy #TreePlanting
URL: https://www.americandairy.com/dairy-diary/trees-planted-on-dairy-farm-keep-local-waters-clean/
Video: https://dairyspot.box.com/s/9b1xh7h9l61dtl3amcfjqvxxzy2nk6t2
Virtual Farm Tours
Suggested Captions:
- Bring the farm to the classroom with a Virtual Farm Tour for an inside look at dairy farming. Watch it LIVE and have both your, and your students’ questions answered during the virtual tour! Register for the FREE tour today.
- Want to showcase how food is produced in your classroom? Register for a Virtual Farmer Tour to meet curriculum standards while getting exclusive access to a local farm.
- From food production to farm technology, our LIVE Virtual Farm Tours are engaging and fun for students of all ages. Register for a FREE tour today
- Go behind the scenes of a real local farm all while meeting your curriculum standards! Register your classroom to join one of our FREE Virtual Farm Tours.
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Tour Date: February 13 at 10:00AM and 11:15AM
Suggested Captions:
- Our Virtual Farm Tour will transport your class to a real dairy farm with a farmer as your LIVE guide! 🐄
- Our FREE Virtual Farm Tours take your students to local dairy farm, Mercer Vu Farms to learn about nutrition, sustainability, and more! Register online today!
- Our Virtual Farm Tours are perfect for elementary to high school students. From science deep dives to engaging fun on the farm, our tours are educational and entertaining. Register today for a tour of Mercer Vu Farms!
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Tour Date: April 22 at 10:00AM and 11:15AM
Suggested Captions:
- Our Virtual Farm Tour will transport your class to real dairy farm, Millwork Holsteins Farm with a farmer as your LIVE guide! 🐄
- Our FREE Virtual Farm Tours will take your students to Millwork Holsteins Farm to learn about nutrition, sustainability, and more! Register online today!
- Our Virtual Farm Tours are perfect for elementary to high school students. From science deep dives to engaging fun on the farm, our tours are educational and entertaining. Register today!
URL: https://www.americandairy.com/dairy-farms/virtual-farm-tours/
Images:
Refuel with Chocolate Milk
June Dairy Month
Suggested Captions:
- Dairy farmers work hard every day to care for their cows and produce high-quality milk. This June Dairy Month, celebrate their dedication and commitment to bringing dairy to our tables! #MooveTheMessage #JuneDairyMonth #Undeniablydairy #DairyFarmers #ThankAFarmer
- Many dairy farms are family-owned businesses passed down through generations. This June Dairy Month, celebrate the hard work and dedication of dairy farm families! #MooveTheMessage #JuneDairyMonth #Undeniablydairy #FamilyFarms
- Dairy farmers are leading the way in environmental sustainability! We’re dedicated to continuous improvement—reducing greenhouse gas emissions, conserving and protecting water, and boosting energy efficiency. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We live on or near the land we farm, so we understand firsthand how vital it is to care for our environment. Protecting natural resources isn’t just work for us, it’s personal. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- Did you know? Real dairy delivers on essential nutrients at an affordable cost! While there are a wide variety of choices in the dairy case at the grocery store, none deliver the essential nutrients found in cow’s (dairy) milk. Cow’s milk gives you the biggest nutrition boost for your buck! Check out a full comparison of your choices here- https://www.americandairy.com/dairy-diary/score-with-your-dairy-pour/ #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We’re proud to team up with environmental groups and agriculture experts! Sharing knowledge and resources helps us grow smarter, leading to healthier farms, ecosystems, and communities. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- We celebrate dairy during the month of June, but as farmers we celebrate our cows year-round by focusing on top-notch care 365 days a year! We use advanced technology and science-based management practices to ensure our herd is healthy and content every single day. #MooveTheMessage #JuneDairyMonth #Undeniablydairy
- Modern dairy farms use advanced milking technologies to ensure the comfort and well-being of the cows while producing high-quality milk. This June Dairy Month, learn more about the innovative practices on dairy farms! #MooveTheMessage #JuneDairyMonth#Undeniablydairy #DairyTechnology #MilkingTime
- Did you know? Dairy farms are family-owned businesses in most cases! This June Dairy Month, support your local dairy farmers and enjoy the delicious and nutritious dairy products they produce. #MooveTheMessage #JuneDairyMonth#Undeniablydairy #FamilyFarms
- Milk is an excellent source of calcium and vitamin D, essential nutrients for strong bones and a healthy body. Celebrate June Dairy Month by incorporating more milk into your diet! #MooveTheMessage #JuneDairyMonth#Undeniablydairy
Logos and Printable Handouts
Virtual Consumer Communications Trainings
Want to make your next open farm event EVEN BETTER?
We know the goal is to have consumers walk away feeling good about purchasing your dairy products- the way to accomplish this is to build trust through transparency. We have learned that to build that trust, consumers retain and respond best to consistent messaging that is repeated multiple times.
Now you can get all your volunteers sharing unified consistent messages across your event by using our Virtual Consumer Communications Trainings! These videos are short, to the point, and applicable for any farm or event in our region. You can send these to your volunteers for a refresher or the first time to help ensure consistent and effective consumer interactions throughout your day.
Sign up below to get full access to all of our training videos, then you are open to share with your volunteers by simply copying and pasting a link.