Scoop It Forward: Sweet Acts of Kindness

Author: Elisabeth Jalkiewicz | July 31, 2018

Scoop It Forward: Sweet Acts of Kindness

There is no denying that ice cream is the ultimate sweet treat of the summer for both kids and adults alike. So, it’s only fitting that during National Ice Cream Month in July, American Dairy Association North East was inspired to #ScoopItForward and travel across New Jersey, Maryland and Delaware to surprise ice cream-loving customers with sweet, random acts of kindness by handing out free ice cream!

New Jersey

On July 16, we partnered with a local company and drove around an original 1955 Chevy ice cream truck that played oldies music to deliver free ice cream to multiple locations including The Matheny School for disabled children and adults, an adult day center, the Visiting Nurse Association, and a police/fire station. Their smiles were worth a thousand words!


On July 17, we visited Broom’s Bloom Dairy Farm in Bel Air, Maryland, which is one of the creameries on the Maryland’s Best Ice Cream Trail. We hosted a “flash sale” and surprised guests with free “Mini Moo” ice cream served in a black-and-white cow inspired cup, to say thank you for supporting their local dairy farmer. A calf and the newly crowned Maryland Dairy Princess, Lynne Thomas, were also in attendance.


We wrapped up the ice cream giveaways on July 20 during a surprise visit to Hopkins Farm Creamery in Lewes, Delaware. Guests coming to get a cup or cone were pleasantly surprised to learn they were in for some free scoops! All customers were thanked for supporting their local dairy farm as we scooped it forward to more than 100 people.

We may have some more surprises in store for people throughout the region, so stay tuned! But, you can always keep the movement going all summer long. Join the conversation on our social media channels and let us know how YOU will #ScoopItForward.

American Dairy Association North East is one of 19 state and regional promotion organizations working under the umbrella of the United Dairy Industry Association. It is the local affiliate of the National Dairy Council®, which has been conducting nutrition education and nutrition research programs since 1915. For more information, visit