Retail: Reinventing the Dairy Case, Increasing Sales 

Author: Administrator | May 31, 2019

Retail: Reinventing the Dairy Case, Increasing Sales 

As part of ADA North East’s 2019 Dairy Aisle Reinvention Program, dairy sales increase in retail stores where more than 80 percent of milk is sold. Highlights this year include: 

  • Cheese pushers – 30 new installments/194 stores to date
  • Farm-to-table messaging – 44 new installments/237 stores to date
  • Yogurt dividers – 140 to come in 24 Food Lion stores/752 stores to date
  • New signage and displays – 60 new installments/more than 235 stores to date


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.