Rochester City Celebrates First Breakfast in the Classroom, World School Milk Day

Author: Administrator | September 27, 2019

Rochester City Celebrates First Breakfast in the Classroom, World School Milk Day

Dairy farmer Tasha Stein of LeRoy, New York, joined ADA North East on Wednesday at Rochester School #43 to celebrate the school district’s Breakfast After the Bell program launch on World School Milk Day and New York School Breakfast Day. Initiated by ADA North East, the breakfast program offers Breakfast in the Classroom to provide students access to healthy breakfasts that include dairy. 

Former Buffalo Bills player Brian Moorman joined Tasha in delivering milk and dairy treats to the students in the classroom. Research proves that students who start their day off with a healthy breakfast perform better academically and behaviorally. 

In addition to their coverage of the celebration, Spectrum News interviewed Tasha Stein asking her about chocolate milk in schools. 

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit or call our Main Office at 315-472-9143.