ADA North East partnered with CBS to create a 60-second animated video spot touting milk as a perfect beverage for fueling athletes as they “go for the gold.” With the Olympic Games less than a month away and in honor of National Dairy Month in June, the clip has been airing on CBS news stations WCBS in New York City, KYW in Philadelphia, KDKA in Pittsburgh and WJZ in Baltimore, potentially generating more than two million impressions from consumers in urban and suburban areas.

ADA North East registered dietitian LaChell Miller narrated the video and highlighted the benefits of milk and the many ways to incorporate it in an athlete’s daily diet, and she also helped consumers connect with where milk comes from. The video will also be shared on all ADA North East social media channels to reach even more consumers.