To help celebrate National Agriculture Week, ADA North East arranged for Dave and Ann Phillips, of Phillips Family Farm in North Collins, N.Y. to be featured on during WKBW’s AM Buffalo “Workin’ It” segment every day this week!

Airing on WKBW-TV, in Buffalo, N.Y., the segments show the story of milk, from farm to table. The weeklong series also includes interviews with Madison Simmons Hopcia, Animal Well-Being Specialist with Upstate Niagara Cooperative.

Part of our overall Consumer strategy, developed to build trust in dairy farmers and dairy foods, this project was one of several outreach efforts featuring dairy farmers during National Agriculture Week.