Celebrate Halloween by participating in the 2021 Chocolate Milk: Official Drink of Halloween social media campaign promoting chocolate milk. We’re bringing Got milk?® to the scariest time of the year. Here’s everything you’ll need:

Suggested Hashtags to use:
#ChocolateMilk + #Halloween

Tag us!
We’re on Facebook, Twitter and Instagram at @americandairyNE

Key Message
Chocolate milk is the Official Drink of Halloween—serve nutritious chocolate milk as the ultimate Halloween treat! Key attributes to highlight about chocolate milk:

  • Calcium rich
  • Bone building calcium
  • 13 essential nutrients
  • Protein, calcium, and vitamin D

Sample Photos, Videos, Links and Social Posts

Share on Facebook, tweet on Twitter or post to Instagram:

  • Download a photo + add the suggested social post + add link (for Craft Activity or Recipe only)
  • Download video -or- use the YouTube video link + add the suggested social post

Strong bones – PHOTO

Downloadable photo: Facebook or Instagram

Suggested Social Post:

Scare up some Bone-chilling Goodness. #ChocolateMilk is bone-building calcium in sweet disguise. #Halloween @americandairyNE


Additional Relevant Hashtags:

#HalloweenRecipe + #HalloweenTreats

Chocolate Pumpkin Pancakes – PHOTO or VIDEO

Chocolate Pumpkin Pancakes Recipe Link: https://gonnaneedmilk.com/recipes/chocolate-pumpkin-pancakes

Suggested Social Post:

Haunt your kids in the best of ways with delicious pumpkin pancakes made with calcium-rich #chocolatemilk! #Halloweenrecipe @americandairyne

Pumpkin Chocolate Milk Overnight Oats – PHOTO or VIDEO

Pumpkin Chocolate Milk Overnight Oats Recipe Link: https://gonnaneedmilk.com/recipes/chocolate-milk-overnight-oats

Suggested Social Post:

13, a lucky number? YES! Energize your #Halloween with 13 essential nutrients found in #chocolatemilk and a boo-tiful bowl of pumpkin overnight oats. @americandairyne

Scary Sweet Cemetery/ Dirt N Worms – PHOTO or VIDEO

Scary Sweet Cemetery/Dirt N Worms Recipe Link: https://gonnaneedmilk.com/recipes/dirt-worms-chocolate-pudding

Suggested Social Post:

Hungering for something haunted?👻 #Halloweentreats Satisfy your hunger with a creepy, crawly & oh-so-tasty #chocolatemilk treat. @americandairyNE

Sugar Cookie Ghosts – PHOTO or VIDEO

Sugar Cookie Ghost Recipe Link: https://gonnaneedmilk.com/recipes/halloween-sugar-cookies

Suggested Social Post:

Pair these #Halloweentreats with nutritious #chocolatemilk & you’ll be surprised how quickly they disappear. @americandairyne


Additional Relevant Hashtags:


 Mummy Milk – PHOTO or VIDEO

Mummy Milk Activity Link: https://milklife.com/articles/activities-kids-recipes/6-easy-make-diy-halloween-crafts-kids%E2%80%99-table

Downloadable photo:  https://dairyspot.box.com/s/0ihqjvthopw0kzxwsztobi4s7o32jh41

Suggested social post:

Even the official drink of #Halloween needs a costume. #HalloweenDIY Turn #chocolatemilk into a mummy! @americandairyNE

Jug-o-Lantern – PHOTO or VIDEO

Jug-o-Lantern Activity Link: https://milklife.com/articles/activities-kids-recipes/easy-diy-halloween-treats-kids

Suggested Social Post:

Give your empty #chocolatemilk jug a scary second life with this #Halloween Jug-o-lantern craft! #HalloweenIdeas @americandairyNE

Milk Carton Paper Lanterns – PHOTO or VIDEO

Milk Carton Paper Lanterns Activity Link: https://milklife.com/articles/activities-kids-recipes/easy-diy-halloween-treats-kids

Suggested Social Post:

Treat yourself to chocolate milk, with 13 essential nutrients, & then turn that empty #chocolatemilk jug into a ghoulish lantern. #HalloweenDIY @americandairyNE

Take Creativity into Your Own Hands

Get creative this Halloween. Post your own original photos. Need some inspiration?

  • Share a photo or video of you and your family making one of the above recipes or activities
  • Share a throwback photo of yourself from Halloween past
  • Show your children in their costumes drinking chocolate milk
  • Show a cute calf dressed for Halloween

Additional Resources 

Downloadable Logo – Chocolate Milk: the Official Drink of Halloween (PNG format): https://dairyspot.box.com/s/uudw1ji274th89os9s5ugmk9ood0iwbu