Five local Gen Z dairy farmers participated in a video series with ADA North East during National Dairy Month to help build trust in dairy with Gen Z consumers – those who are ages 10 to 23 and comprise 20% of the population and have the spending power of about $100 billion. The series highlighted dairy’s diversity and was designed to break stereotypes of a “typical” dairy farmer.

Participants included:

The short videos are available on ADA North East’s Facebook, Instagram Reels, and TikTok pages, with the final of the five videos airing this Thursday.

The selfie of a dairy farmer smiling next to a cow.

Kara Stultz, of Stultz Family Farm, will be featured on June 30 as part of the #NextGenFarmers National Dairy Month video campaign.