Sharing dairy’s stories builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during October:
Fill A Glass with Hope® Donation to The Salvation Army
The Binghamton Rumble Ponies and ADA North East presented a “big check” donation for $2,500 to the local Salvation Army through the Fill a Glass With Hope® campaign, to help provide local families with milk and dairy foods. There were 15 news stories on Binghamton stations, including WIVT TV ABC, WBNG TV CBS and WICZ TV FOX, generating a publicity value over $11,000!
Watch the Coverage: WIVT TV ABC Binghamton
Students Visit Dairy Farms Without Leaving Their Classrooms
Media outlets WNYF TV FOX Watertown and North Country Now featured stories about the October 4 virtual farm tour given completely in Spanish and hosted by Twin Mill Farms in Ogdensburg, N.Y.
The Herald Courier, Arcade N.Y., ran a story about the October 11 virtual tour at Hi-Land Farms in Wyoming, N.Y., attended by more than 11,000 students.
WNYT TV NBC Albany and The Daily Gazette featured great stories about Bronx students touring Wil Roc Farm in Kinderhook, N.Y. The tour took place on October 12, coinciding with National Farmer’s Day.
The Shippensburg News Chronicle ran a preview story about next month’s tour on November 8, at Windy Knoll View Farm in Mercersburg, Pa.
Watch the Coverage: Shippensburg News Chronicle
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: https://www.americandairy.com/about-us/news-coverage/.