Sharing dairy’s stories builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during October:
Dairy Farm Tours Generate Media Interest
Our staff coordinated eight preview stories about the dairy farm tour at Wil-Roc Farms in Kinderhook, New York, which hosted 55 students and teachers from New Utrecht High School in Brooklyn. Coverage highlights included an overview by Emma on WRGB TV CBS Albany and a segment by dairy farmer Zack Williams showcasing the farm’s use of technology.
Our Virtual Farm Tour at Oakwood Dairy in Auburn, New York in mid-October was previewed in The Auburn Citizen.
At Pennsylvania-Maryland “Cultivating Connections” Farm to School Summit at Fawn View Farm in Pylesville, Maryland, attended by Pennsylvania Secretary Russell Redding and Maryland Department of Agriculture Secretary Kevin Atticks, was previewed on WGAL TV NBC Harrisburg and received coverage on WBAL TV NBC Baltimore.
Watch the interview with Wil-Roc Farms’ Zack Williams: WRGB TV CBS Albany
Chef Showcases Dairy in Hispanic Heritage Recipes
October is Hispanic Heritage Month and Chef Ronaldo Linares brought the flavors of Hispanic cuisine to life in New York Living, a daily lifestyle show on WPIX TV in New York City, showcasing vibrant recipes that seamlessly blend tradition with the goodness of dairy.
Watch the Segment: WPIX TV NYC
Dairy’s Fill A Glass with Hope® Featured on TV
A dairy donation through our Fill A Glass with Hope® campaign from Herrema’s Food Market to the Irondequoit Community Cupboard drew the attention of WHAM TV ABC in Rochester, New York.
More coverage on the results of Price Chopper/Market 32’s Fill A Glass with Hope® campaign were featured on WTEN TV ABC in Albany, the Rome Sentinel and Berkshires.com.
Watch the Segment: WHAM TV ABC Rochester
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: https://www.americandairy.com/about-us/news-coverage/.