Get the facts on your local dairy checkoff! As part of ADA North East’s sponsorship of the All-American Dairy Show, short checkoff-update video clips will air six times a day during the live online broadcast from Sept. 19-21. The livestream will be available on Walton Webcasting.
“With so many dairy farmers tuning into the All-American Dairy Shows online, it makes sense to sponsor the live coverage to reach them with our dairy checkoff messages,” said ADA North East CEO John Chrisman. “We encourage farmers from our six-state region to look for video clips during the broadcasts to learn more about their checkoff investment.”
The videos will air approximately six times per day from Monday, September 19 – Wednesday, September 21, during the live broadcast of the three-day show. The video clips each feature a different segment of ADA North East checkoff programs, including the virtual farm tours, school nutrition programs, and retail sales. In addition, viewers can also learn about national dairy checkoff programs through Dairy Management Inc., and better understand how local and national checkoffs are working together and “Making Every Drop Count.”
Additionally, dairy checkoff partner Domino’s is sponsoring pizza for the youth exhibitor social event of the Premier National Junior Events on Saturday, September 17, held as part of the All-American Dairy Show. Dairy use by Domino’s, the number one pizza company worldwide, along with other national foodservice partners Taco Bell and McDonald’s, has grown an average 2.2 billion pounds between 2009 and 2021.
ADA North East will also have a booth in the exhibit area of the complex with promotional items and printed materials where farmers can learn about checkoff programs and results.
For more information about ADA North East’s participation at the All-American Dairy Show, contact ADA North East Director of Industry Relations Amy Leslie at aleslie@milk4u.org.