Neil Peck from Welcome Stock Farm in Schuylerville, N.Y., and New York dairy princesses promoted Refuel with Chocolate Milk this past weekend at five of the New York State Public High School Athletic Association football championships at the Carrier Dome in Syracuse, N.Y.

Refuel with Chocolate Milk signage was placed around the arena and a video aired on the event center’s new jumbotron. Dairy princesses made dairy public service announcements during the games, tossed t-shirts into the crowd, and handed out chocolate milk to the players after the games.

Sponsoring the Refuel messaging is part of ADA North East’s sports marketing campaign to reach student athletes with the health benefits of chocolate milk to help reach peak performance.