Every year on April 22, Earth Day is celebrated as a reminder to people about the need to protect our natural resources—land, water, and air—for future generations.
Earth Day is the perfect opportunity to raise consumer awareness that dairy farmers take pride in protecting the land, caring for their animals and producing a high-quality product. By following environmental-friendly practices, dairy farmers are able to minimize their impact on their land and the environment. Not just on Earth Day, but every day.
In anticipation of this year’s celebration, we invite you to participate in our Earth Day social media campaign by showing consumers that dairy is “Good For You, Good For The Planet.”
Hashtag Options
#EarthWeek (April 16-22)
#EarthDay (April 22)
#DairySustainable
Tag Us!
We’re on Facebook, Twitter, and Instagram @americandairyNE
Key Sustainability Messages
- Due to innovative farming and feed production practices, a gallon of U.S. milk in 2017 required 30% less water, 21% less land, and a 19% smaller carbon footprint than it did in 2007.
- Water conservation is a critically important practice on today’s dairy farms. Water is recycled up to four times to cover uses from chilling the actual milk produced to drinking water for cows, to cleaning of stalls and irrigation of crops.
- Up to one-third of a dairy cow’s diet comes from byproducts (e.g., almond hulls and distillers’ grains) which help reduce food waste and methane emissions in landfills.
Farmers can help deliver these messages and spotlight dairy’s critical role in the path to a greener planet with these social posts!
Downloadable Images for Sharing
Downloadable Facebook Image: https://dairyspot.box.com/s/naphcq96idu88i2vn26r9tza0kkcuumq
Downloadable Instagram Image: https://dairyspot.box.com/s/i8a4sn3496658o29gr8yv93e9p1oolfy
Downloadable Twitter Image: https://dairyspot.box.com/s/cu8qw5q1f62fpxmcb48ey4i5szajwslf
Sample Social Posts
Social Post #1
Copy Content:
Happy #EarthDay! 🌎 Today, like every day, dairy farmers are doing their part to protect the planet we all share. Due to innovative farming and feed production practices, a gallon of U.S. milk in 2017 required 30% less water, 21% less land, and a 19% smaller carbon footprint than it did in 2007 https://www.americandairy.com/sustainable-nutrition/ #DairySustainable
Social Post #2
Copy Content:
Dairy farmers have a long history of taking care of their land and protecting resources.🌱 Take water, for example. Water conservation is a critically important practice on today’s dairy farms. Water is recycled up to four times to cover uses from chilling the actual milk produced to drinking water for cows, to cleaning of stalls and growing crops. >> https://www.americandairy.com/sustainability/watershed-protection/ #EarthDay #DairySustainable
Social Post #3
Copy Content:
Dairy farmers reduce, reuse and recycle♻️as much as possible. Even manure is considered a valuable resource. See how dairy farmers put manure to good use on and off the farm. >> https://www.americandairy.com/sustainability/manure-management/ #EarthDay #DairySustainable