ADA North East is partnering with six college eSports teams to promote chocolate milk to Gen Z consumers. Our “Powered by Chocolate Milk” campaign makes chocolate milk the official beverage of each school’s eSports program.

To date, 175 colleges across the country are members of the National Association of Collegiate eSports and offer officially recognized varsity eSports programs. The six eSports teams are now all sponsored by “Powered by Chocolate Milk, included teams at University of Buffalo, Utica University, University of Pittsburgh at Greensburg, Robert Morris University, DeSales University and Lackawanna College.

Importantly, no violent or mature-rated video games are part of the sponsorships, and each school’s eSports program will promote chocolate milk in a variety of ways.

Learn more about the program here: