Over the weekend, ADA North East supported the “Got Milk? Fastest Kid in the World” contest as part of Millrose Games and our sports marketing campaign at the New York City Armory. Ten boys and 10 girls competed in two separate races with the winning boy and girl earning the title. Each racer received an Undeniably Dairy swag bag with dairy-branded sunglasses, water bottles, cow-print face masks, and a t-shirt.

We took our giant milk glass to the event, which was featured on our social media pages, including Facebook.

Dairy farmers, through ADA North East, have a partnership with The Armory to promote our “Refuel with Chocolate Milk” campaign during more than100 track and field competitions, where more than 220,000 student athletes train and 300,000 visitors tour.