As families shifted to eating nearly all meals at home during the pandemic, more and more adopted digital purchasing of groceries — causing a 123 percent increase in fluid milk online sales to nearly $500 million! Dairy farmers helped to make it happen through their checkoff investment.

Through checkoff, farmers rallied the industry to partner on several milk marketing programs to expand retail digital holiday promotions, in-store marketing and recipe programs, and through Amazon milk shopping experience and category leadership to put milk at the top of Amazon Fresh’s search bar.

Locally, ADA North East’s consumer-facing recipe website — Savor Recipes — allows consumers to shop from the website directly with their retailer of choice. This e-commerce feature only allows consumers to purchase real dairy — NO imitations or substitutions of non-dairy products — will appear as options!