The dairy case at the Market at Oregon Dairy, owned by the Hurst family, got a “makeover” thanks to ADA North East’s retail team. The installation was part of our Dairy Aisle Reinvention (DAR) program that we have incorporated with retailers of all sizes – from large chains to independent operators like Oregon Dairy.
DAR installations involve customized signage that directs shoppers to the real dairy in the dairy case; farm-to-table features; installation of yogurt dividers and cheese pushers; and nutrition information and product use ideas. Our retail team completed nearly 200 installations in 2021 and is on track to pass that number in 2022.