Celebrate National Farmers Day on Tuesday, October 12, 2021, by sharing posts highlighting farmers’ critical role in caring for cows, a healthy planet and producing delicious dairy. It’s easy to participate!

KEY CONSUMER MESSAGES

This fall, the dairy community is driving awareness of dairy’s essential role in sustainable food systems and spotlighting dairy’s critical role in the path to a greener planet.

Sustainability – Care for the Environment:

  • Dairy is good for you and made with care for the planet. From the farm to your fridge, U.S. dairy is taking steps to reduce food waste and greenhouse gas (GHG) emissions.
  • The carbon footprint of a glass of milk is two-thirds less than it was 70 years ago, yet it still has the same nutritional benefits and great taste.

Sustainability – Commitments:

In 2020, the Innovation Center for U.S. Dairy set aggressive new environmental sustainability goals to achieve carbon neutrality or better, optimize water usage and improve water quality by 2050.

  • To reach these goals, the U.S. dairy supply chain is working together to spur new technology and increase science-based research and data collection while expanding practices, resources and tools for more farmers, cooperatives and processors.

PARTICIPATION IS EASY – JUST FOLLOW THESE QUICK STEPS

  1. Post a Photo (or Video) and messaging that connects consumers back to the farm – and what’s real – when it comes to dairy and your connection to dairy.
    • Use one of the options provided below (with downloadable photos for Facebook, Instagram or Twitter) —OR— select your own original photo (or video) and add this National Farmers Day Badgeto the image
    • Post photo with accompanying Suggested Social Copy (or original message)
  1. Use these Hashtags: 
    • #NationalFarmersDay
    • #UndeniablyDairy
  1. Tag American Dairy Association North East: @americandairyNE (FB, Twitter & Instagram)

READY-TO-POST PHOTOS

OPTION 1

Four cows with their heads sticking out of their pens, feeding on hay.

Choose Downloadable Image: 

Facebook, Instagram or Twitter

Suggested Social Copy:

Happy #NationalFarmersDay! Today and every day, dairy farmers are dedicated to producing the delicious and nutritious dairy foods we all know and love–all while caring for the planet. Did you know? Dairy cows play an important role in a sustainable food system. They can eat leftovers that people can’t eat, like almond hulls and orange peels, which would otherwise go into landfills. #UndeniablyDairy

OPTION 2

Choose Downloadable Image:

Facebook, Instagram or Twitter

Suggested Social Copy:

#NationalFarmersDay Today, the carbon footprint of one gallon of milk is 19% less than it was a decade ago, but we’re not done yet. By 2050, U.S. Dairy will achieve carbon neutrality or better while improving water use and quality – because we’re committed to being an environmental solution. #UndeniablyDairy

OPTION 3

A promotional image from U.S. Dairy of a cow feeding on hay.

Choose Downloadable Image:

Facebook, Instagram or Twitter 

Suggested Social Copy:

Ever heard of cow power? It’s the conversion of methane into usable energy, aka biogas, that can supplement electric power for entire communities. It’s one of the many ways dairy farmers are working toward achieving carbon neutrality by 2050. #NationalFarmersDay #undeniablydairy