National Farmers Day is Thursday, October 12. It’s a day to celebrate farming families and share dairy’s story of responsible production with eco-conscious consumers who have questions about dairy’s potential impact on the planet. Your voice on social media makes a difference. It’s easy to participate!

Key Consumer Messages

Sustainability – Care for the Environment:

  • Continuous Progress – Sustainability has come a long way on dairy farms. On a farm today you can see greenhouse gas reduction, water conservation, energy efficiency, and much more. There’s always more to do, but dairy farmers are determined to keep improving.
  • Dairy Cows are Superheroes – Dairy cows are multi-tasking wonders: producing nutritious food for people, enriching soil for crops, and increasing renewable energy for communities.
  • Dairy Farmers Love the Earth Too – Many dairy farmers work hard to go greener by reducing greenhouse gases, optimizing water use, and increasing soil health. They know there’s more to do, and they’ll keep on raising their sustainability standards.

Participation is Easy – Follow These Quick Steps

  1. Post a Photo (or video) and messaging that helps consumers make the connection that dairy starts on farms.
    • Use one of the options provided below (with downloadable photos for Facebook or Instagram) —OR— select your own original photo (or video) and add this National Farmers Day Badge to the image
    • Post photo with accompanying Suggested Social Copy (or original message)
  2. Use these Hashtags
    • #NationalFarmersDay
    • #UndeniablyDairy
  3. Tag American Dairy Association North East: @americandairyNE (FB & Instagram)

Ready-To-Post Photos

Option One – Continuous Progress

Choose Downloadable Image: Facebook or Instagram

Suggested Social Copy:

It’s #NationalFarmersDay! Enjoy milk and dairy today, and every day. Dairy farming continues to grow in sustainability every year. Farmers have long worked on reducing the carbon footprint of a glass of milk. In fact, from 2007 to 2017, it was reduced by 19 percent. Read more: https://www.americandairy.com/sustainability/reducing-dairys-greenhouse-gas-emissions/  #undeniablydairy

Option Two – Cows are Superheroes

Choose Downloadable Image: Facebook or Instagram

Suggested Social Copy:

Our cows are our superheroes! Beyond providing nutritious milk, cows help upcycle food scraps and generate cleaner energy for communities while helping to divert waste from landfills. Read more: https://www.americandairy.com/sustainability/ #NationalFarmersDay! #undeniablydairy

Option Three – Love the Earth (Water Recycling)

Choose Downloadable Image: Facebook or Instagram 

Suggested Social Copy:

A gallon of water is reused four times on many dairy farms. It can be used for first cooling milk, then watering cows and cleaning equipment or barns. Finally, the water and manure collected in the barn can be used to water and fertilize crops. Read more: https://www.americandairy.com/sustainability/watershed-protection/ #NationalFarmersDay #undeniablydairy