Six local dairy farm families worked with ADA North East to be part of the “Tops Loves Local” campaign designed to build trust in dairy by connecting millions of consumers with those who are producing the milk sold in local grocery stores.
Who are the families?
Featured farms include Black Brook Farm, Lyons, N.Y., Breezyhill Dairy, Strykersville, N.Y., Lawnhurst Farm, Stanley, N.Y., Maple Lawn Farms, Shortsville, N.Y., Orleans Poverty Farm, Albion, N.Y., and Richmond Farms, Eden, N.Y. ADA North East distributed more than 700 shelf signs and 100 window clings that include dairy farm photos for display in 168 Tops stores across the region.
The campaign kicked off on National Farmers Day in October, with a video clip shared on its social media channels that featured the six farm families. A dairy feature was also highlighted in Tops’ 2.4 million printed circulars.
“With 80 percent of milk, 71 percent of yogurt and 33 percent of cheese all sold in retail markets – and with consumers’ interest in buying local products, this campaign is a logical step to help build their trust in dairy farmers,” said ADA North East CEO Rick Naczi. “We encourage farmers who also shop at Tops to look for their fellow dairy men and women who are featured in the dairy case.”