Elizabeth Karides, Maryland State Dairy Princess, and her mother, Connie, encouraged consumers visiting the 20 Shoppers Food & Pharmacy grocery stores in and round Maryland to donate to Fill a Glass with Hope®, the charitable campaign that gets fresh milk to families who rely on food banks. Elizabeth and Connie were featured in a news story on Eye on Annapolis pitched by ADA North East to promote the campaign running in honor of Mother’s Day through May 11, that includes in-store signage in the dairy case and at check-out.

Fill a Glass with Hope was initiated by Pennsylvania dairy farmers and is a partnership with ADA North East, Pennsylvania Dairymen’s Association and Feeding Pennsylvania. Since the program started in 2015, more than 27 million servings of milk have been distributed in Pennsylvania – and we have been conducting the program in New York and Maryland, as well.

Last year during National Dairy Month in June, Shoppers Food & Pharmacy also participated in a Fill a Glass with Hope campaign and raised nearly $27,000. Maryland dairy farmer Matt Hoff of Coldsprings Farm in New Windsor, Md., recorded in-store videos that ran during the campaign to help consumers make the connection between dairy farmers and the milk they were purchasing.