The quest for the perfect sports drink includes dairy! GoodSport, a new sports drink features the goodness of dairy for its “superior hydration and is packed with electrolytes, vitamins and carbohydrates,” according to company founder Michelle McBride. The product was developed in part through checkoff-funded research through the Center for Dairy Research at the University of Wisconsin.

Dairy Farmers Help Launch Dairy-Based Sports Drink Through Checkoff Guidance