Suburban Philadelphia consumers shopping at the new Weis Markets store in Warminster, Pa., will be able to make the connection with who is producing the milk on the store’s shelves. Kish View Farm owned by the Spicher Family of Belleville, Pa., is featured in the “Choose PA Dairy” signage displayed in the dairy case as part of ADA North East’s retail “makeover” program – Dairy Aisle Reinvention. Since we began working with Weis Markets, 112 stores have installed new signage to improve their customers’ shopping experience and to encourage more dairy sales.
The Dairy Aisle Reinvention program has been incorporated by more than 1,800 stores from several different retail chains across the region. The customized signage directs shoppers to the real dairy in the dairy case; incorporates farm-to-table features like those with Kish View Farm; and highlights nutrition information and product use ideas.
“This is why you and your team are well-received in our stores,” said Weis Senior Category Manager Tom Domaracki. “You’re a major help to us for our customers – thanks!”
Additional Resources
Learn more about the Dairy Aisle Reinvention Program