ADA North East recently provided 38 Pennsylvania county dairy princesses and alternates with dairy checkoff updates during the annual Dairy Princess Training Seminar. We shared the local and national dairy checkoff structure – how checkoff is funded; positive results in dairy consumption and sales related to checkoff funding; checkoff partnerships versus advertising; dairy’s place in the Dietary Guidelines for Americans; dairy research funded by checkoff dollars; and all the exciting local programs in the ADA North East region that are driving dairy sales and building consumer trust.
We also focused on strategies for engaging consumers and answering their questions about dairy using key messages to direct the conversation.
ADA North East manages the New York and New Jersey dairy princess programs, and provides funding, training and promotional resources to the dairy princess programs in Pennsylvania, Maryland, Delaware and Virginia.
For more information about the dairy princess programs, contact ADA North East Industry Relations Specialist Reegan Domagala at rdomagala@milk4u.org, or call 315.4729143.
