Reaching Hispanic Consumers Key to Increasing Dairy Sales in Northeast

With Hispanic consumers representing 13% of milk sales, 13% of yogurt sales and 12% of natural cheese sales in the Northeast, ADA North East recently launched a marketing campaign targeting Hispanic families – “Leche Autentica” (Real Milk). Our Spanish language social media channels have reached one million impressions, in just three months!

Additionally, the new AmericanDairy.com website has a Spanish language microsite, “Acerca de Nosotros” (About Us).

On ADA North East’s consumer-facing website, SavorRecipes.com, we have developed 22 Spanish-language recipes, and are working with well-known Hispanic social media influencers to reach their thousands of followers.