(June 3, 2024) ALBANY, NY – June is National Dairy Month, and Price Chopper/Market 32 is joining forces with American Dairy Association North East to support Fill a Glass with Hope®- a program that provides fresh milk to local food banks.
The campaign, which runs through June 30, gives shoppers at Price Chopper/Market 32 stores across New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania and Vermont an opportunity to ‘round up’ their change at checkout and help make milk available to children and families in their local communities.
While summer is often regarded as an exciting time for kids taking a break from school, it can be difficult for families suffering from food-insecurity. More than 22-million children nationwide miss out on milk and other nutritious foods during summer when they lose access to free or reduced-price meal programs at school.
“Price Chopper is committed to fighting food insecurity,” said Pam Cerrone, Price Chopper/Market32’s director of community relations. “And it’s important that we take a different tact during the summertime, because school is out and kids who are still playing, learning and growing may be missing out on the essential nutrients like protein that milk provides.”
While Americans are generous with canned and dry goods, fresh milk is difficult to donate because it is perishable. Milk is one of the most requested but least donated items at food banks. On average, food banks are only able to provide the equivalent of less than one gallon of milk per person, per year. Within the trusted channel of this campaign, 100 percent of all donations will remain local and help deliver milk and essential nutrition to families with children in need in our communities.
Fill a Glass with Hope® is a joint effort between the American Dairy Association North East, dairy farmers, agriculture partners, and business leaders to help provide fresh milk to families in need through a network of local food banks.
“Our family farm works hard every day to produce nutritious, wholesome milk,” said American Dairy Association North East board president and dairy farmer Audrey Donahoe of ATRASS Farm in Clayville, N.Y. “We take our responsibility, as all farmers do, to feed families, not only in our community but across the nation, very seriously.”
Since the partnership began in 2015, more than $260,000 has been raised, resulting in more than 60,000 gallons of fresh, highly-requested milk being donated to local food banks on behalf of Price Chopper/Market 32. The 60,000 gallons of milk has provided more than 960,000 servings of milk to those in need.
About the Golub Corporation:
Based in Schenectady, NY, Price Chopper/Market 32 operates 130 Price Chopper and Market 32 supermarkets and one Market Bistro, employing 18,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The American-owned company, founded by the Golub family in 1932, prides itself on longstanding traditions of innovative food merchandising, cutting edge brand development and store design, leadership in community service, and cooperative employee relations. For additional information, please visit www.pricechopper.com.
About American Dairy Association North East
The American Dairy Association North East (ADANE) is the local affiliate of the National Dairy Council® and the regional consolidation of three promotion organizations, including the American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Committed to nutrition education and research-based communications, ADANE provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Funded by dairy checkoff dollars from 9,000 dairy farm families in New York, New Jersey, Pennsylvania, Maryland, Delaware, and northern Virginia, ADANE works closely with Dairy Management Inc.™ to bring a fully integrated promotion program to the North East region. For more information, visit AmericanDairy.com.