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Join the Moo-ve the Message movement and help us connect with consumers across the country.

Together, let’s showcase the passion and dedication behind American dairy farming!

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Here’s what you can expect:

Campaign Support 

  • Throughout the year, ADANE will provide resources and content prompts for four key campaigns:

Flexible Participation

  • You can participate in any or all campaigns that interest you.

Content Freedom

  • Use the content provided by ADANE or create your own original content aligned with the campaign theme and guidelines.

Spread the Word

  • Post your content on any social media platform (Facebook, Instagram, X, TikTok, Threads, etc.).

Tag for Visibility

  • Be sure to tag @americandairyne in your posts so we can see your amazing work!

Win Big

  • For each post you create using the campaign hashtags, you’ll be entered into a drawing to win exclusive ADANE swag! The more you post, the more chances to win!

Recommended Hashtags

  • In addition to the campaign-specific hashtags provided by ADANE, we also recommend using #UndeniablyDairy and #Gonnaneedmilk to reach a wider audience.

2024 Campaigns Include:

  • World Milk Day (June 1st)
    • Celebrate the goodness of milk and its essential role in a healthy diet.
    • use the hashtag #wmdadane
  • Fall Virtual Farm Tours (October)
    • Take consumers on a virtual journey to your farm and showcase the dedication and care behind dairy products.
    • use the hashtag #vftadane
  • National Farmers Day (November 12th)
    • Show your pride in being a dairy farmer and highlight the hard work that goes into producing delicious and nutritious dairy.
    • use the hashtag #nfdadane
  • Make Milk Moments (ongoing):
    • Share creative ways to incorporate milk and dairy products into everyday meals and snacks.
    • use the hashtag #mmmadane