“Milk. Love What’s Real” is the theme of the 51st butter sculpture at the New York State Fair, sponsored by Wegmans. The sculpture features a grandfather and child dunking cookies in milk, and a young couple sharing a milkshake, illustrating how our love for real dairy connects many cherished moments in our lives.
The sculpture was carved from 800 pounds of butter from O-AT-KA Milk Products in western New York by Jim Victor and Marie Pelton of Conshohocken, Pa.
'Real' Butter Sculpture Gets Coast-to-Coast Media Pick-Up
New York State Department of Agriculture and Markets Commissioner Richard Ball, New York State Dairy Princess Reegan Domagala and dairy farmer Joel Riehlman of Venture Farms in Fabius, N.Y., participated in the unveiling, with their photo even landing in the New York Daily News and in Times Square in New York City!
News of the butter sculpture hit coast-to-coast with stories running as far as California and Washington to the Carolinas and Florida.
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#ButterTogether Instagram Contest
ADA North East is sponsoring an Instagram contest for fairgoers to create their own memories. To enter they have to post a photo of themselves, friends or family in front of the butter sculpture with #ButterTogether and tag @AmericanDairyNE. The grand prize is a $500 Amazon gift card, Amazon Echo and free pizza for a year. Additional daily prizes will also be awarded.
What happens to the butter after the Fair?
After the fair, the Cornell Cooperative Extension Master Gardeners will deconstruct the sculpture. Noblehurst Farms in Linwood, N.Y., will recycle the butter in its methane digester to create energy and liquid fertilizer.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.