Students at the Juniata Elementary School in Mifflintown, Pa., and the Smithsburg Middle School in Smithsburg, Md., now have access to yogurt smoothies thanks to two of ADA North East’s Dairying for Tomorrow winners.
The awards recognize local dairy farmers and showcase on-farm practices that will help sustain the dairy industry now and into the future, and are given in three categories: animal care, community and consumer outreach and environmental stewardship. Overall winners were awarded $1,000 to help purchase smoothie blenders to the schools of choice.
Juniata Elementary School
Dave Graybill of Red Sunset Farm in Mifflintown, Pa., was the overall environmental stewardship winner, and sampled Chunky Monkey smoothies (chocolate milk, yogurt and bananas) with the elementary students in his hometown.
Smithsburg Middle School
The Herbst and Malott families from Misty Meadow Farm in Ringgold, Md., were the overall DFT winners in animal care, and chose their local middle school to receive the blender. They sampled a berry yogurt smoothie with the students.
More about the School Yogurt Program
ADA North East’s school yogurt program incorporates strategies to get yogurt on school menus and boost sales. During a recent four-week test period, 134 schools from 48 districts have increased yogurt sales by 181 percent – which means 79,230 additional 4-ounce servings of yogurt sold. All of the participating districts will continue to offer yogurt during breakfast and/or lunch. The two schools that received the new blenders will also now be able to offer healthier breakfast and lunch options that include dairy.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.