About the Webinar

When it comes to their health, Gen Z is all about balance. They see their physical, mental and emotional health as interlinked and equally weighted in importance. During this webinar, health professionals will gain an understanding of the Gen Z consumer segment as it relates to their demographics, behavior, and learning styles around health and wellness. Attendees will learn about the latest science and research as it pertains to health claims supporting immunity, calm, sustained energy, and digestive health – all important topics for Gen Z.  Lastly, attendees will be able to translate the science into consumer-friendly health and wellness messages that can be applied when communicating directly with Gen Z.

Objectives

  1. Understand the characteristics of the Gen Z consumer segment as it relates to their demographics, behavior, and learning style when it comes to health and wellness content.
  2. Summarize and explain the latest science and research as it pertains to health claims supporting Immunity, Calm, Sustained Energy, and Digestive Health messaging.
  3. Translate the science into consumer-friendly health and wellness messages that you can apply when communicating with your Gen Z clientele.

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