When it comes to their health, Gen Z is all about balance. They see their physical, mental and emotional health as interlinked and equally weighted in importance. During this webinar, health professionals will gain an understanding of the Gen Z consumer segment as it relates to their demographics, behavior, and learning styles around health and wellness. Attendees will learn about the latest science and research as it pertains to health claims supporting immunity, calm, sustained energy, and digestive health – all important topics for Gen Z. Lastly, attendees will be able to translate the science into consumer-friendly health and wellness messages that can be applied when communicating directly with Gen Z.
After the session participants will:
Understand the characteristics of the Gen Z consumer segment as it relates to their demographics, behavior, and learning style when it comes to health and wellness content.
Summarize and explain the latest science and research as it pertains to health claims supporting Immunity, Calm, Sustained Energy, and Digestive Health messaging.
Translate the science into consumer-friendly health and wellness messages that you can apply when communicating with your Gen Z clientele.
CME Enduring – The AAFP has reviewed Closing the Gap Between Health and Generation Z – Enduring Material and deemed it acceptable for up to 1.25 Enduring Materials, Self-Study AAFP Prescribed credits. Term of Approval is from 06/15/2022 to 09/15/2022. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Dr. Bradley Bolling is an Associate Professor and the Fritz Friday Chair for Vegetable Processing Research in the Department of Food Science at the University of Wisconsin-Madison. He earned undergraduate and PhD degrees in Food Science at UW-Madison and received postdoctoral training in Nutritional Sciences at the Jean Mayer Human Nutrition Research center on Aging at Tufts University through the Training in Education And Critical Research Skills (TEACRS) Program, an NIH K12 IRACDA (Institutional Research and Career Development Award) Program. Dr. Bolling’s research is on determining the role of foods and phytochemicals in preventing chronic diseases. Dr. Bolling is a Scientific Editor for the Journal of Food Science, Associate Editor for Nutrition Research, and Chair-Elect of the International Society for Nutraceuticals and Functional Foods. He teaches graduate and undergraduate courses in the Department of Food Science.
Toby is the founder of Toby Amidor Nutrition, PC, where she provides nutrition and food safety consulting services for individuals, restaurants and food brands. She has published many cookbooks. Her ninth cookbook, Diabetes Create Your Plate Meal Prep Cookbook was released in April 2022. For over 13 years she has been the nutrition expert for FoodNetwork.com, and founding contributor to their Healthy Eats Blog. Toby is a regular contributor to many national media outlets such as U.S. News and World Report Eat + Run blog and has her own “Ask the Expert” column in Today’s Dietitian Magazine. She has been quoted in hundreds of publications and appears on local and national television shows like The Dr. Oz Show and CT Style. For 11 years she was an adjunct professor at Teachers College, Columbia University teaching food service management and currently an adjunct at CUNY Hunter School of Public Urban Health in New York City. Toby trained as a clinical dietitian at New York University.