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Checkoff News

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Dairy Checkoff Programs to be Featured During Virtual Dairy Summit
Dairy Checkoff Programs to be Featured During Virtual Dairy Summit

Register for the Pennsylvania Dairy Summit being held virtually February 8-11.

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Dairy Everywhere – Cross Merchandizing in Retail Stores can Generate Up to 7% Lift in Sales
Dairy Everywhere – Cross Merchandizing in Retail Stores can Generate Up to 7% Lift in Sales

Pairing dairy with other merchandise helps boost dairy sales

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Corfu, N.Y., Dairy Farmer Promotes ‘National Milk Day’ on Live Television
Corfu, N.Y., Dairy Farmer Promotes ‘National Milk Day’ on Live Television

Dairy farmer Kelly Reynolds and Registered Dietitian Michelle Barber participate in TV segments that celebrate National Milk Day

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Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales
Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales

School milk sales increase during pandemic

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Dairy Takes the Stage During Virtual Pennsylvania Farm Show
Dairy Takes the Stage During Virtual Pennsylvania Farm Show

Dairy to remain key focus during the January 9-16 Virtual Pennsylvania Farm Show

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New York Dairy Farmers Provide Milk, Food to 500 Families in One Hour
New York Dairy Farmers Provide Milk, Food to 500 Families in One Hour

Dairy farmers Lisa Porter, Peggy Murray and Todd Hyman help distribute milk and food to families in Watertown, N.Y.

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Pennsylvania Dairy Promotion Program Announces College Scholarship
Pennsylvania Dairy Promotion Program Announces College Scholarship

Applications Due December 14 for $3,000 Scholarship

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Drawing Consumers to Dairy Online
Drawing Consumers to Dairy Online

Dairy Farmers Reaching Millions of Consumers Using Social Media Advertising

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Maryland Dairy Farmer Brings the Farm to Baltimore for Fuel Up to Play 60 Students
Maryland Dairy Farmer Brings the Farm to Baltimore for Fuel Up to Play 60 Students

Maryland dairy farmer Jenna Lenhart explains to students how dairy is the “”fuel”” in Fuel Up to Play 60

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Chocolate Milk: the 2020 Official Drink of Halloween – Got Milk?®
Chocolate Milk: the 2020 Official Drink of Halloween – Got Milk?®

Participate in promoting Chocolate Milk as the Official Drink of Halloween – Got milk?

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