Updating Retail Dairy Cases Sells More Milk

Author: Administrator | April 30, 2019

Updating Retail Dairy Cases Sells More Milk

ADA North East’s retail team recently provided a dairy checkoff update at the Stewart’s Shops producer luncheon. The New York convenience store retail chain that processes and sells milk from 30 local dairies is proposing dairy aisle updates in 20-30 stores that will feature cooler door graphics and overhead signage featuring Stewart’s producers. Discussions are also underway for a potential farm-to-store-to-table video for in-store and social media uses. 

By working with local retailers, ADA North East is providing a positive shopping experience and helping consumers make the connection to who is producing their food, with the ultimate goal of selling more dairy. 

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.